Creative Noggin Rebrands Nix Health After 80 Years

By Tracy Marlowe on November 30th, 2010
Old Nix Logo

Old Nix Logo

We were very excited this fall to launch the new brand for our client, the Nix Health Care System.  It’s very rare that we get the chance to do a total brand makeover for a client, from head to toe.  But this was one of those very rare opportunities.

John Streiby, Nix Health CEO, was very forward-thinking when approaching their face lift.  “For 80 years, the Nix has been San Antonio’s best kept secret.  But that is about to change.”

Creative Noggin was honored for the opportunity to work with the Nix as they sought to reintroduce themselves to their San Antonio patients and prospects.

“They have a very interesting story to tell” says Marlowe. “It’s not your traditional health care system. We aimed high and strived to create a campaign that would do justice to Nix’s distinctive positioning.”

New Nix Logo + Tagline

New Nix Logo + Tagline

Read more: After 80 years in the health care industry, Nix is rebranding itself | San Antonio Business Journal