Marketing

7 Strategies for Marketing in a Downturn: How to Thrive, Not Simply Survive 

Tracy Marlowe  |  March 7, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
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The 6 Steps for Successful Media Buying 

Anel Hooper  |  February 5, 2024
Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed for my lifelong passion for […]
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How a Small Texas Town Became “The New Aspen” Using Strategic Tourism Marketing

Tracy Marlowe  |  January 24, 2024
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
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5 Ways to Increase Instagram Engagement 

Kelly Giese  |  December 18, 2023
In Instagram’s fiercely competitive landscape, how can you get your audience to start interacting? Here are 5 tips to start implementing now—no boosting ($) required.
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Women-Owned Marketing Agency

Creative Noggin  |  December 1, 2023
Woman empowerment is not antithetical to business success. And it's certainly not antithetical to effective marketing. Our proof: The women-owned and women-focused marketing agency, Creative Noggin. Let's explore our history and why many savvy business leaders partner with women-owned marketing agencies. Women-Owned and Women-Empowered Since Day One. In 2008, Tracy Marlowe worked at an ad […]
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5 Uncommon Questions You Should Ask Your Marketing Agency

Tracy Marlowe  |  November 9, 2023
After 20+ years in the agency world, there are five uncommon questions that I think people should be asking. These questions are less commonly asked but are extremely illuminating of what you can expect in working with the agency.
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5 Benefits of Hiring an Ad Agency on Retainer

Terri Angelico  |  October 3, 2023
If you’re seeking outside help with your business’s marketing and advertising, you have several options. You could work with a freelancer, hire a marketing generalist, or hire an agency. Within the agency realm, there are several types of engagements to choose from. Some of these include hiring an agency on a project, commission, or retainer basis.
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What Content Marketers Can Learn from the Explosive Success of Crumbl Cookies

Kelly Giese  |  August 3, 2023
Crumbl’s social media following is large and fanatical. But what is it about Crumbl’s social media presence that makes it so magnetic? Let’s explore four key lessons to learn from Crumbl’s wildly successful content.
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How to Automate Lead Generation for Your Business 

Jackie McGinnis  |  July 19, 2023
Are you ready to scale up your marketing and get more leads in less time? Implement marketing automation into your digital strategy. 
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Marketing AI is Here. Are Content Writers Doomed? 

Kelly Giese  |  May 26, 2023
The dawn of widespread marketing AI is here, and some creatives are asking: Is this the end of human-driven content marketing roles? Is NOTHING sacred? We at Creative Noggin have some thoughts.
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