Broadcast Production

How To Get Comfortable In Front Of A Camera

Trish McCabe Rawls  |  May 12, 2021
There are two key elements in marketing today that you just CANNOT ignore. The first is video. If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) The second […]

Do I Really Need A Media Planner?

Trish McCabe Rawls  |  July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.

The 20 Most Viral Ads of 2014. Which was your favorite??

Tracy Marlowe  |  November 25, 2014
Last week posted a list of the 20 most viral ads of 2014, as ranked by the numbers of shares. Take a look and let us know....which is your favorite?

The Voice of Value. Production Value Explored.

Tracy Marlowe  |  August 18, 2014
The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it's tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth and importance for their product. Have […]
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