There are two key elements in marketing today that you just CANNOT ignore. The first is video. If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) The second […]
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. It’s imperative to the success of pretty much any organization that has an online presence to write powerful content that will engage, drive awareness and convert readers on their websites. But […]
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
Weeks ago when everything went south, many small businesses had to reduce expenses. This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you're not alone. In an effort to help those less social-media-savvy, our Senior Digital Designer and Strategist, Nicole […]
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner. Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]