Marketing

How I broke into the advertising industry. How you can, too.

Tracy Marlowe  |  June 23, 2021
This podcast offers some sound advice for anyone looking to launch a long and steady career in advertising— and how to end up in the role most suited to you and your skills.
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Advertising fatigue? What is it and is your brand suffering from it?

Trish McCabe Rawls  |  June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue.
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How To Get Comfortable In Front Of A Camera

Trish McCabe Rawls  |  May 12, 2021
If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.)
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Writing Strong Website Content: 5 How-To Tips

Tracy Marlowe  |  April 29, 2021
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right.
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Improving Google Rankings

Nicole Lariosa  |  February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
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Do I Really Need A Media Planner?

Trish McCabe Rawls  |  July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
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Logo Colors and Your Brain

Trish McCabe Rawls  |  July 15, 2020
What do logo colors and your brain have in common? A LOT.
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Handling Negative Comments on Social Media

Trish McCabe Rawls  |  July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips.
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I had to let my social media resources go. How do I handle my organic social media?

Creative Noggin  |  May 8, 2020
Weeks ago when everything went south, many small businesses had to reduce expenses.  This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you're not alone. In an effort to help those less social-media-savvy, our Senior Digital Designer and Strategist, Nicole […]
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Marketing During a Pandemic: Four Big Don'ts

Tracy Marlowe  |  April 7, 2020
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
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