Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?”
With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]
We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give your team and organization a […]
If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.)
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.