Marketing

Media interview 101. Make sure you know what to say BEFORE you say it.

Tracy Marlowe  |  October 9, 2014
Interviews are great opportunities to get your message out to the public – especially if they’re interviews that will be carried live on radio or TV. But if you’re new to doing to interviews, or even if you’ve done it quite a bit, it can be a little nerve-wracking to have a conversation you know […]
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Rural GVTC Communications Beats Google to the Giga-Punch in South Texas

Tracy Marlowe  |  October 6, 2014
Creative Noggin was honored to help our client, Hill Country-based GVTC Communications, launch their GVTC GigaRegion September 29, 2014. It's not often that a small, rural communications co-operative is able to go head-to-head with behemoths like Google, AT&T and Time Warner--and win.  But that's exactly what GVTC did when they were the first company to […]
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Facebook: Friend or Foe?

Tracy Marlowe  |  September 26, 2014
The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to its advantage. (I didn’t say […]
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Empathy in Marketing? Yes, please.

Tracy Marlowe  |  September 16, 2014
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is your classmate, a stranger or […]
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The 5 ways that Facebook has turned YOU into a marketer

Tracy Marlowe  |  September 4, 2014
With more than 1.3 billion users, there's no wonder that Facebook has changed the way we view the world.  But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? "A marketer of what?" you might ask. That's easy. Of yourself! Here are the five ways […]
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Why Isn't My Press Release Getting Me Press? I Sent It Everywhere!

Tracy Marlowe  |  August 28, 2014
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
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ALS Ice Bucket Challenge--"Clicktivism" or the smartest viral media campaign ever?!

Tracy Marlowe  |  August 20, 2014
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads--all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
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Don't Shoot Your Brand In the Foot

Tracy Marlowe  |  April 17, 2014
So, my 12 year-old son, AJ, has become involved in shooting sports, specifically "3-Gun", where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are extremely nervous around guns – […]
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New Logo or Not to New Logo--THAT is the Question

Tracy Marlowe  |  February 15, 2013
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or "evolve" their logo. We have a number of clients who approach us each year and, as part […]
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Creative Noggin Rebrands Nix Health After 80 Years

Tracy Marlowe  |  November 30, 2010
We were very excited this fall to launch the new brand for our client, the Nix Health Care System.  It's very rare that we get the chance to do a total brand makeover for a client, from head to toe.  But this was one of those very rare opportunities. John Streiby, Nix Health CEO, was […]
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