Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
Okay, okay…before you jump all over me for the title, read the post. It's not what you might be thinking. I remember a scene in the movie "Evan Almighty" when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was doing all that crazy ark-building. […]
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner. Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]
One of the largest benefits of working at Creative Noggin is that we are a 100% virtual branding, marketing and communications agency. Having a virtual or home office is wonderful for our employee work/life balance, but there are obviously distractions that come with working remotely. So how do we do it?
Between Mark Zuckerberg going to Washington and a recent CNBC piece on Google’s Maps’ Wild West this month, it’s an eventful time to be advertising online. It was coincidentally good timing for local search professionals to meet in Austin to talk shop at Local U Austin Advanced. Google, of course, dominated the topics of conversation, […]
One of the major benefits of working at Creative Noggin is, unquestionably, the ability to work virtually. However, with allusion to Winston Churchill, or more probably, Spiderman, “With great power, comes great responsibility.” It’s a powerful thing indeed, to be able to get up in the morning, grab your cup of coffee and sit down […]
An advertiser’s ultimate goal is to move you, the consumer. Move you to laugh. Move you to cry. Move you to feel. And, of course, move you to purchase. You probably remember the first brand spot that did that for you. For me, it was Volkswagen’s 1999 Cabriolet Milky Way spot. There was a lot […]