Opinions

How I broke into the advertising industry. How you can, too.

Tracy Marlowe  |  June 23, 2021
This podcast offers some sound advice for anyone looking to launch a long and steady career in advertising— and how to end up in the role most suited to you and your skills.
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Improving Google Rankings

Nicole Lariosa  |  February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
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Marketing During a Pandemic: Four Big Don'ts

Tracy Marlowe  |  April 7, 2020
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
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Finding Opportunity Amidst Covid-19?

Trish McCabe Rawls  |  March 24, 2020
Okay, okay…before you jump all over me for the title, read the post. It's not what you might be thinking. I remember a scene in the movie "Evan Almighty" when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was doing all that crazy ark-building. […]
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Marketing During a Global Crisis: Do's and Don'ts

Tracy Marlowe  |  March 18, 2020
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner.  Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]
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Social Media Influencers are Controlling My Mind

Tracy Marlowe  |  August 8, 2019
We reached out to some popular influencers that we work with to get a closer understanding about how a brands might go about successfully pitching social media influencers.
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Top Trade Secrets for Working from Home

Creative Noggin  |  November 12, 2018
One of the largest benefits of working at Creative Noggin is that we are a 100% virtual branding, marketing and communications agency. Having a virtual or home office is wonderful for our employee work/life balance, but there are obviously distractions that come with working remotely. So how do we do it?
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Lessons from 2018 Local U Advanced

Creative Noggin  |  April 26, 2018
Between Mark Zuckerberg going to Washington and a recent CNBC piece on Google’s Maps’ Wild West this month, it’s an eventful time to be advertising online. It was coincidentally good timing for local search professionals to meet in Austin to talk shop at Local U Austin Advanced. Google, of course, dominated the topics of conversation, […]
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Working from a Home Office. Effectively.

Creative Noggin  |  May 30, 2017
One of the major benefits of working at Creative Noggin is, unquestionably, the ability to work virtually. However, with allusion to Winston Churchill, or more probably, Spiderman, “With great power, comes great responsibility.” It’s a powerful thing indeed, to be able to get up in the morning, grab your cup of coffee and sit down […]
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Advertising and Politics. A Winning Combo?

Creative Noggin  |  April 21, 2017
An advertiser’s ultimate goal is to move you, the consumer. Move you to laugh. Move you to cry. Move you to feel. And, of course, move you to purchase. You probably remember the first brand spot that did that for you. For me, it was Volkswagen’s 1999 Cabriolet Milky Way spot. There was a lot […]
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