A lot of Tracy’s initial discussions with clients involve the important elements of a strong brand. In about 80-90% of the initial conversations, brand in their mind is a logo and color palette. “We really believe at Creative Noggin that a brand should be an authentic reflection of what your organization’s inner workings truly are,” […]
How are you defining your ideal client? Over the 10+ years Creative Noggin has been in around, that answer has evolved in surprising ways. Find out why the toy stores, candy makers, Targets, and Nikes aren’t always the path to fulfillment in our industry.
Originally a print journalist, Sarah shifted into local search optimization for businesses when she saw the opportunity unfold as search technology evolved. She knew she could leverage her writing skills and curiosity to learn new technologies quickly and help businesses navigate the often confusing world of SEO. Sarah shares why content isn't always king and […]