Public Relations

Two Industry Weeks in One: We've Got This

Tracy Marlowe  |  May 20, 2015
May has been a busy month for Creative Noggin. Two of our clients celebrated the honorary weeks recognized in their industries – in the same week, of course. And we said, “Game on!” National Travel and Tourism Week: May 2-10, 2015 The Fredericksburg Convention and Visitor Bureau celebrated National Travel and Tourism Week with a […]

Media interview 101. Make sure you know what to say BEFORE you say it.

Tracy Marlowe  |  October 9, 2014
Interviews are great opportunities to get your message out to the public – especially if they’re interviews that will be carried live on radio or TV. But if you’re new to doing to interviews, or even if you’ve done it quite a bit, it can be a little nerve-wracking to have a conversation you know […]

I got media coverage from my press release. Now what?!

Tracy Marlowe  |  September 25, 2014
There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion to say, “Job well done,” […]

Five Things Every Press Release Should Have

Tracy Marlowe  |  September 11, 2014
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]

Why Isn't My Press Release Getting Me Press? I Sent It Everywhere!

Tracy Marlowe  |  August 28, 2014
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
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