Tracy is passionate about creating an emotional experience for customers and stakeholders to deeply instill a strong relationship with her clients’ brands. She is very adept at identifying brand strengths and weaknesses, unearthing opportunities for brand growth and building a solid platform for the advanced development of brand identity.
Tracy heads up the strategic planning and research for clients as well as serving as the unofficial “branding police.” Her dynamic sense of marketing intuition combined with over 20 years of expertise marketing successful brands insures that your project will run smoothly, on time and on budget with a successful outcome.
Tracy came to Creative Noggin with a vast array of agency experience, including working as V.P. of Marketing and Account Services supervising accounts such as Exxon Mobile and the U.S. Air Force. She has worked with clients large and small and helped to translate their visions into bottom-line results. Her clients look to her for advice on annual brand planning, as well as how to address unique obstacles in their marketing planning and execution.
Director of Creative Services
Trish has been called a “renaissance woman” by colleagues in the field of advertising. Her ability to design, write and strategically think is an unusual combination of characteristics in one creative professional. With over 25 years of industry experience, Trish is comfortable with every facet of the business from initial strategy work to print production. She sees the “big picture” and keeps it pinned up in her brain during the entire creative process.
She has won several industry awards for her creative work, but would rather tout the client success it generated. And although she credits great results to proper strategic thinking, her passion remains in the art of design and concepting the creative. She has worked on accounts of every size, from small mom-and-pops to non-profit organizations and mid-large corporations.
Having had opportunities in the past to manage at larger agencies, she prefers the collaboration and speed in which she can work with clients on a direct basis. She founded Creative Noggin on the premise that what really matters in great marketing is the smart thinking behind it — not the square footage of an office or the number of agency personnel around the conference room table.
Apologies to my high school science teacher. You were right. Turns out, chemistry is important in my career.
– Trish Rawls, Creative Director
Director of Client Strategy
We like to say Paul is tri-lingual. He is fluent in English, Spanish—and marketing. Rarely do you come across someone that has his sixth sense for brand strategy, his deep experience in market research and such an impressive history of client success.
With more than 24 years in marketing, Paul has worked across multiple industries, including destination, social marketing, packaged goods, apparel, communications, insurance and education. His resumé is loaded with instrumental agency and client-side work for global companies including Procter & Gamble, Nestlé, General Mills, Sprint, Levi’s and Nationwide Insurance as well as local organizations including the San Antonio Convention & Visitor Bureau, San Antonio Children’s Museum (The DoSeum) and the City of San Antonio’s early childhood education initiative—Pre-K 4 SA.
Paul’s background as a student of Sociology and Political Communications at the University of Texas at San Antonio, and years of consulting with local and county governments in Texas, gave him a unique skill set beneficial to the field of consumer communications. That’s why he spent 17 years at one of the country’s largest multi-cultural marketing firms, eventually assuming the helm as lead strategist and researcher—all while running the agency’s largest client groups. Under Paul’s leadership, that agency won multiple Ogilvy’s in the Multi-Cultural and Total Market categories each year.
We could go on, but the best way to see what Paul can do for your company is to meet with him in person. He is a master communicator, great listener and genius at developing multi-cultural marketing strategies. The only thing more exceptional than his insight is his heart and his love of coffee.
Senior Production Artist / Print Production Guru
This self-inflicted perfectionist and amazing musician claims to have “fallen into” design through dabbling with creating posters for bands. But her colleagues suspect some serious training given the quality of her work. Her attention to detail, ability to problem-solve and her ease with technical issues make her a perfect fit for production. She has over 15 years of industry experience including printers, publishers, ad agencies, design firms and three years of running her own successful freelance business. No piece of print material leaves Creative Noggin without the “Kim stamp of approval.” If she’s not tweaking colors by one half a percent, she’s spending time with her husband, performing music, cooking, gardening, traveling or working on their historic home. Oh, yeah, and did we mention she’s awesome?
Production & Traffic Manager
“Nani” keeps our ducks in a row, for sure. With 25 years of experience in roles ranging from Office Manager to Executive Assistant to Account Executive, she can do pretty much anything you throw at her — and all with a smile on her face. Before joining Creative Noggin, Nani spent almost 10 years each at two of the largest agencies in San Antonio. Although she is 100% bilingual, she also speaks the Creative Noggin language — working together with common respect and communication while having fun. She keeps our projects on task while handling our print estimating and media coordination. When she’s not acting as our official “juggler,” she’s vacationing with her husband and two girls. Or singing, dancing or reading. But we all secretly know if she has a day off, she’s headed to the spa. ¿Comprende?
Instead of taking an entire page to explain Terri’s credentials, let’s just assume that anything you would need to know or have experienced in advertising and marketing, Terri knows it, has done it, and has perfected it. Any size budget, she’s handled it. Any size plan, she’s orchestrated it. Her B.S. in advertising means she doesn’t put up with the “BS” in advertising. After 20 years working at San Antonio’s top agencies, Terri has found her home at Creative Noggin. Not only is she an avid brand steward, she is extremely detail oriented and can fill any lull in any conversation by talking softball. (CAUTION: during periods of extensive softball tournament immersion with her two kids, “Yes” and “No” will unpredictably be replaced by “SAFE!” and “OUT!” without warning.) Needless to say, she can handle just about anything thrown at her—except, of course, a really sappy movie.
Senior Digital Art Director and Strategist
We got a two-for-one deal on this hire. Nicole comes to Creative Noggin with 15 years of print design, plus the added bonus of gen-u-ine interactive prowess. A true team player. Quick on her feet. And not afraid to “get into the weeds” with whatever is thrown at her. In fact, her eye for detail and production knowledge may just make it a THREE-for-one deal. (BAM!) When she’s not pursuing design perfection, she’s horsing around with her three dogs. Or singing Elvis tunes. She’s visited Graceland four times and even walked down the aisle to “It’s Now or Never.” Shoot — if only we had an actual office, we could broadcast “Nicole has left the building!” every night.
Sometimes timing is a blessing. We just happened to be looking for a media buyer when one of San Antonio’s most respected agencies closed its doors. Anel brings to Creative Noggin a power-packed background of media savvy, having worked with numerous national ad agencies and international clients for almost 20 years. She not only knows print inside and out, but is completely versed in the latest technologies of outdoor, broadcast, and interactive media. She’s a self-proclaimed craft project wannabe, a closet “cheer mom” and avid runner. But forget marathons. After just one she said, “I like to run. Not suffer.” Smart cookie. We’ll take ’er.
Senior Communications Specialist
Heather always knew writing would guide her career path, she just didn’t know in what capacity. One communications degree from Texas A&M later, plus a memorable exposure to the advertising world and Heather was well on her way to being a communications specialist. Over the last 20 years, she’s worked as a copywriter, creative director, social media content creator and strategist for advertising agencies across Texas. Basically, if it has to do with the written word, Heather’s done it. And now we’re proud that she continues “doing it” for us here at the ‘Noggin. In her own time, Heather can be found volunteering in her kids’ classrooms, scheduling her next Airstream travel adventure with her family, or keeping up with the latest releases on the silver screen.
Senior Social Media and Communications Specialist
When you think whip-smart, buttoned-up, top-of-her-game, social media sensei – think Colleen Pence. Colleen spent 16 years leading marketing efforts in the arts, technology and construction industries. As an early social media adopter, Colleen started blogging in 2005. Her current blog, San Antonio Mom Blogs, receives 50,000+ unique visitors per month! Later, Colleen founded Social Media Mentoring to mentor companies through the challenges of integrating social media with their business. With all that experience under her belt, we decided to snatch Colleen up as quick as we could. And we’re so glad we did. When not online, Colleen enjoys hanging out with her husband and kids, checking out the latest tech, and if she can fit it in, traveling to beach destinations.
Senior Public Relations Account Supervisor
Jill is a seasoned public relations professional. Having worked in agency, corporate and non-profit environments across a variety of industries (think: financial, hospitality, energy, healthcare, transportation and academia) she understands what it takes to develop a strategic and comprehensive communications plan that will impact business objectives. But above any plan, it takes focus, tenacity and persistence to execute. And lucky for us and our clients, Jill has those qualities in spades. Jill employs a mix of communication channels to execute her plans and influence stakeholder engagement, including: local, national and trade media, social media and grassroots outreach. When Jill’s not affecting change or motivating action for Creative Noggin’s clients, she’s playing sports mom, or alternately, arts mom to her two sons. Jill is from Illinois (where she met her husband) and she enjoys running, cooking and her church family.
Digital Marketing Specialist
With interests like building niche websites and listening to The Paid Search Podcast in her spare time, Sarah Snyder-Casteñeda is a digital citizen extraordinaire. And as our Digital Marketing Specialist, that’s exactly what we love about her!
Sarah has a background in journalism but began her love affair with all things digital in 2007 as a SEO writer. Sarah specializes in Google Search and Google My Business while being certified in Google Analytics and Google AdWords. She also carries content creation and marketing, SEO, PPC and WordPress skills in her toolbox. It’s a heavy toolbox.
When enjoying life offline, you might find her on a karaoke stage. Otherwise, Sarah and her husband are having a blast raising their toddler daughter together.
Senior Account Executive
Amanda happens to be a Certified Purpose Coach, as well as a Senior Account Executive — so rest assured, whatever problems you may have as a client, or on an account, she can get you on the right path! Amanda began her career as a Marketing Coordinator in the healthcare industry in 2010 and quickly rose through the ranks to become Marketing & Communications Director. She’s also played Marketing & Communications Director while leading business development, internationally, at an architecture firm. Before landing at the Noggin, Amanda worked full-time and traveled the world hitting Asia, Europe and South America as part of a remote year. When not climbing the corporate ladder, or trails around the world, you may find her enjoying a Luann platter at Luby’s, playing Yahtzee and/or watching Wheel of Fortune. We should’ve listened when she told us she had an old soul.
Who do you call when you’re looking for a marketing and communications professional with a passion for branding and project management? If you’re lucky, you call Erica Mendez. Erica began her professional journey at San Antonio Express-News as a Marketing Assistant, she then moved to an Account Coordinator position at a local marketing agency before taking an exciting leap to South Korea as an ESL instructor. After her international teaching and travel journey came to an end, she came back to Texas to continue her career in advertising and marketing with Creative Noggin. Erica is our behind-the-scenes-wind-beneath-our-wings for several of our clients including Fredericksburg Convention & Visitors Bureau, Guadalupe Regional Medical Center, San Antonio Zoo, SOMOS Healthcare and any additional clients or projects we happen to throw her way. Whether she’s managing schedules, setting up meetings or overseeing timelines, Erica handles it all with aplomb. If it’s not working hours, you might find Erica at the latest horror movie, curled up with a Neil Gaiman book, or out seeing what Texas has to offer for Asian culture aficionados.
In addition to our core team, Creative Noggin works with an extensive stable of talent all over the country with a range of expertise. When asked, “How many people do you have on staff?” our answer is very fluid. Depending upon the needs of our business, we may have anywhere from ten to thirty+ people on payroll from month to month. Our unique business model allows us to tailor the perfect creative team for your business, rather than just using whomever is on staff and has the bandwidth at the time. Also, since we have very low overhead, we are able to employ senior level talent with an average of 15+ years of experience. We work with the best in the business—which means you can, too!