A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
There are two key elements in marketing today that you just CANNOT ignore. The first is video. If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) The second […]
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. It’s imperative to the success of pretty much any organization that has an online presence to write powerful content that will engage, drive awareness and convert readers on their websites. But […]
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
So, as a savvy consumer, how do you know if the hearty online product endorsements are paid or not? Fortunately, there are some transparency and disclosure guidelines/best practices out there that will give you a heads up.
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening." Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so hard in the past two […]