Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Holiday Season PPC Strategies: How to Maximize Your Results

Jackie McGinnis  |  September 23, 2024
I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to adjust their usual advertising strategies […]
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How to Maximize a Small Marketing Budget: 7 Cost-Effective Tactics

Tracy Marlowe  |  September 5, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
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5 Signs That It's Time for a Rebrand

Nicole Lariosa  |  August 7, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
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Marketing to Gen Z: 5 Tips to Help You Succeed

Creative Noggin  |  August 1, 2024
So, you want to try marketing to Gen Z, the generation born between 1997 and 2012. How do you reach and resonate with this elusive cohort? As a team of experienced marketers, we at Creative Noggin are happy to share 5 tips to help you get started. Who We Are First, allow us to introduce […]
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Marketing During an Election Year: What You Need to Know

Tracy Marlowe  |  June 17, 2024
After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
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A Guide to Diversity in Marketing

Tracy Marlowe  |  May 10, 2024
In recent years, we've seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I'm thrilled by this news. Our world, nations and communities are extremely diverse, and marketing teams are increasingly […]
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3 Ways Organic and Paid Content Work Together to Drive Results

Creative Noggin  |  April 19, 2024
This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our clients: There is a lot […]
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Best Creative Marketing Agency

Creative Noggin  |  April 11, 2024
Effective ads aren’t just pretty to look at. They drive your business’s success. Looking for the best creative marketing agency? You'll find top-notch creative execution and high-ROI ad campaigns right here at Creative Noggin. Let's explore why savvy leaders partner with Creative Noggin as their creative marketing agency. Lead With Authenticity Great marketing starts with […]
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7 Strategies for Marketing in a Downturn: How to Thrive, Not Simply Survive 

Tracy Marlowe  |  March 7, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
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The 6 Steps for Successful Media Buying 

Anel Hooper  |  February 5, 2024
Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed for my lifelong passion for […]
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