Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

How To Get Comfortable In Front Of A Camera

Trish McCabe Rawls  |  May 12, 2021
There are two key elements in marketing today that you just CANNOT ignore. The first is video. If you’re not using video to promote your business at this point, you are living under a rock. (Sorry. That’s me being perfectly blunt, but you have got to start weaving video into your marketing strategy.) The second […]
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Writing Strong Website Content: 5 How-To Tips

Tracy Marlowe  |  April 29, 2021
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. It’s imperative to the success of pretty much any organization that has an online presence to write powerful content that will engage, drive awareness and convert readers on their websites. But […]
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3 Keys to Building a More Powerful Brand

Tracy Marlowe  |  March 16, 2021
When building a brand, authenticity is key. When you think of your ideal customers, why is it that THEY use your brand?  Why are they loyal?
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Improving Google Rankings

Nicole Lariosa  |  February 19, 2021
Improving your Google ranking is often a holistic approach that involves making adjustments, monitoring, tweaking, and optimizing over time to find just the right balance that allows you to start moving up the rankings.
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Transparency and Influencer Marketing

Trish McCabe Rawls  |  January 19, 2021
So, as a savvy consumer, how do you know if the hearty online product endorsements are paid or not? Fortunately, there are some transparency and disclosure guidelines/best practices out there that will give you a heads up.
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Do I Really Need A Media Planner?

Trish McCabe Rawls  |  July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
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Logo Colors and Your Brain

Trish McCabe Rawls  |  July 15, 2020
What do logo colors and your brain have in common? A LOT.
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Handling Negative Comments on Social Media

Trish McCabe Rawls  |  July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips.
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Tackling Paid Social Media On Your Own

Creative Noggin  |  May 20, 2020
Paid social media helps you discover new audiences and make connections with people that you might not have otherwise had the opportunity to reach.
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Tourism Marketing During A “Slow Opening”

Trish McCabe Rawls  |  May 18, 2020
Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening." Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so hard in the past two […]
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