Every few months, it seems like another big brand is making headlines with a rebrand. New logos. New names. Entirely new vibes. And if you’re a business owner, you might be watching these moves and asking yourself: “Should I be thinking about a rebrand too?” The truth is, rebranding isn’t [...]
So, you want to better connect with women through your marketing? Good on you for recognizing how important this is. With over $32 trillion in buying power, women drive a huge chunk of spend decision-making. If you’re not engaging them, you’re missing out on a massive opportunity. Here’s the reality: [...]
Let’s Talk About Women in Marketing Have you ever stopped to think about how the marketing we see every day shapes our perceptions? It’s a big deal, especially when it comes to how women are represented. Despite women influencing a whopping 85% of global spending, many advertising campaigns still miss [...]
If you’ve seen my video about Marketing Authentically During a Global Pandemic; the Do’s and Don’ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven’t seen the video, I’m [...]
Okay, okay…before you jump all over me for the title, read the post. It’s not what you might be thinking. I remember a scene in the movie “Evan Almighty” when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was [...]