Public Relations

Top 4 Tips for Crushing the Presentation

Trish McCabe Rawls  |  December 3, 2021
We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give your team and organization a […]

Two Industry Weeks in One: We've Got This

Tracy Marlowe  |  May 20, 2015
May has been a busy month for Creative Noggin. Two of our clients celebrated the honorary weeks recognized in their industries – in the same week, of course. And we said, “Game on!” National Travel and Tourism Week: May 2-10, 2015 The Fredericksburg Convention and Visitor Bureau celebrated National Travel and Tourism Week with a […]

Media interview 101. Make sure you know what to say BEFORE you say it.

Tracy Marlowe  |  October 9, 2014
Interviews are great opportunities to get your message out to the public – especially if they’re interviews that will be carried live on radio or TV. But if you’re new to doing to interviews, or even if you’ve done it quite a bit, it can be a little nerve-wracking to have a conversation you know […]

I got media coverage from my press release. Now what?!

Tracy Marlowe  |  September 25, 2014
There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion to say, “Job well done,” […]

Five Things Every Press Release Should Have

Tracy Marlowe  |  September 11, 2014
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]

Why Isn't My Press Release Getting Me Press? I Sent It Everywhere!

Tracy Marlowe  |  August 28, 2014
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
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