After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
In recent years, we've seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I'm thrilled by this news. Our world, nations and communities are extremely diverse, and marketing teams are increasingly […]
Effective ads aren’t just pretty to look at. They drive your business’s success. Looking for the best creative marketing agency? You'll find top-notch creative execution and high-ROI ad campaigns right here at Creative Noggin. Let's explore why savvy leaders partner with Creative Noggin as their creative marketing agency. Lead With Authenticity Great marketing starts with […]
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed for my lifelong passion for […]
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
If you’re seeking outside help with your business’s marketing and advertising, you have several options. You could work with a freelancer, hire a marketing generalist, or hire an agency. Within the agency realm, there are several types of engagements to choose from. Some of these include hiring an agency on a project, commission, or retainer basis.
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?”
With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]
