I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to adjust their usual advertising strategies […]
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
So, you want to try marketing to Gen Z, the generation born between 1997 and 2012. How do you reach and resonate with this elusive cohort? As a team of experienced marketers, we at Creative Noggin are happy to share 5 tips to help you get started. Who We Are First, allow us to introduce […]
After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
In recent years, we've seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I'm thrilled by this news. Our world, nations and communities are extremely diverse, and marketing teams are increasingly […]
This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our clients: There is a lot […]
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
Over 25 years ago, my journey in the advertising world began with my first job as an Ad Trafficker for a local TV station. I wrote weekly schedules for the station’s ad placements by hand. It wasn’t the most glamorous job, but I’m so grateful that it sowed the seed for my lifelong passion for […]
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]
In Instagram’s fiercely competitive landscape, how can you get your audience to start interacting?
Here are 5 tips to start implementing now—no boosting ($) required.
