This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner.
Weeks ago when everything went south, many small businesses had to reduce expenses. This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you're not alone. In an effort to help those less social-media-savvy, our Senior Digital Designer and Strategist, Nicole […]
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner. Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]
We reached out to some popular influencers that we work with to get a closer understanding about how a brands might go about successfully pitching social media influencers.
Creative Noggin is proud to introduce our new Director of Client Strategy, Paul Chapman. We are so happy to have Paul as part of our team and can’t wait for our clients, friends and fans to get to know him. So, we thought we’d give you a little sneak peek at our exciting new team member. […]
Between Mark Zuckerberg going to Washington and a recent CNBC piece on Google’s Maps’ Wild West this month, it’s an eventful time to be advertising online. It was coincidentally good timing for local search professionals to meet in Austin to talk shop at Local U Austin Advanced. Google, of course, dominated the topics of conversation, […]
One of the major benefits of working at Creative Noggin is, unquestionably, the ability to work virtually. However, with allusion to Winston Churchill, or more probably, Spiderman, “With great power, comes great responsibility.” It’s a powerful thing indeed, to be able to get up in the morning, grab your cup of coffee and sit down […]
