Woman empowerment is not antithetical to business success. And it's certainly not antithetical to effective marketing. Our proof: The women-owned and women-focused marketing agency, Creative Noggin. Let's explore our history and why many savvy business leaders partner with women-owned marketing agencies. Women-Owned and Women-Empowered Since Day One. In 2008, Tracy Marlowe worked at an ad […]
After 20+ years in the agency world, there are five uncommon questions that I think people should be asking. These questions are less commonly asked but are extremely illuminating of what you can expect in working with the agency.
If you’re seeking outside help with your business’s marketing and advertising, you have several options. You could work with a freelancer, hire a marketing generalist, or hire an agency. Within the agency realm, there are several types of engagements to choose from. Some of these include hiring an agency on a project, commission, or retainer basis.
Crumbl’s social media following is large and fanatical. But what is it about Crumbl’s social media presence that makes it so magnetic? Let’s explore four key lessons to learn from Crumbl’s wildly successful content.
The dawn of widespread marketing AI is here, and some creatives are asking: Is this the end of human-driven content marketing roles? Is NOTHING sacred? We at Creative Noggin have some thoughts.
Competition is fierce these days, especially in the bustling market of Sacramento, California. This means that organizations need more than a marketing plan—they need a marketing partner they can trust. Ideally, one with the expertise and dedication to help their brand compete for attention in Sacramento. At Creative Noggin, we recognize the importance of both […]
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?”
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation.
With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]
