Marketing

Position Filled: Super Hero Account Executive Needed!

Tracy Marlowe  |  February 5, 2015
NOTE: this position has been filled. Are you a super hero AE? Do others equate your client juggling with a circus trapeze artist, gracefully swaying and flipping from swing to swing without ever missing a beat? Creative Noggin, an award-winning agency that has had recognition in Communications Arts for its unique virtual business model, is […]
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The 20 Most Viral Ads of 2014. Which was your favorite??

Tracy Marlowe  |  November 25, 2014
Last week AdWeek.com posted a list of the 20 most viral ads of 2014, as ranked by the numbers of shares. Take a look and let us know....which is your favorite?
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Are Ad Agency Retainers Really Worth It?

Trish McCabe Rawls  |  November 10, 2014
So if you're a marketing director, you've probably at some point asked yourself which is better: to have a dedicated agency/creative group helping with your marketing efforts, or to spread the wealth among several reliable agency/creative resources. On one hand, if you use several different entities, then they will all continually strive to produce good […]
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Media interview 101. Make sure you know what to say BEFORE you say it.

Tracy Marlowe  |  October 9, 2014
Interviews are great opportunities to get your message out to the public – especially if they’re interviews that will be carried live on radio or TV. But if you’re new to doing to interviews, or even if you’ve done it quite a bit, it can be a little nerve-wracking to have a conversation you know […]
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Rural GVTC Communications Beats Google to the Giga-Punch in South Texas

Tracy Marlowe  |  October 6, 2014
Creative Noggin was honored to help our client, Hill Country-based GVTC Communications, launch their GVTC GigaRegion September 29, 2014. It's not often that a small, rural communications co-operative is able to go head-to-head with behemoths like Google, AT&T and Time Warner--and win.  But that's exactly what GVTC did when they were the first company to […]
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Facebook: Friend or Foe?

Tracy Marlowe  |  September 26, 2014
The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to its advantage. (I didn’t say […]
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Empathy in Marketing? Yes, please.

Tracy Marlowe  |  September 16, 2014
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is your classmate, a stranger or […]
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The 5 ways that Facebook has turned YOU into a marketer

Tracy Marlowe  |  September 4, 2014
With more than 1.3 billion users, there's no wonder that Facebook has changed the way we view the world.  But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? "A marketer of what?" you might ask. That's easy. Of yourself! Here are the five ways […]
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Why Isn't My Press Release Getting Me Press? I Sent It Everywhere!

Tracy Marlowe  |  August 28, 2014
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
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ALS Ice Bucket Challenge--"Clicktivism" or the smartest viral media campaign ever?!

Tracy Marlowe  |  August 20, 2014
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads--all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
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