I just realized the other day that, while I've been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client asked "I've been hearing about this […]
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting. Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history. Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time. There's a delicate balance that must be established. A foundation of trust that must be first laid out. Then carefully sharing ideas […]
Ever wondered where your website stands in comparison to your competition? It's fairly easy to find out. Just go to the website www.alexa.com. Alexa provides website information--the most informative being what your website's ranking is on the WWW. Just enter your website address into the search field at the top and, presto, the search results […]
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room. I am so glad that my friend Colleen Pence turned me on to these breakfasts. What an amazing group of people! I was really blown away by the collective intelligence in that room. It included a wealth […]
Yes, I know that I just finished going on and on about the shift away from traditional advertising and branding to a more direct and engaged approach through inbound Internet marketing. And I haven't changed my mind! The point is, though, that although we are beginning to see an wider integration of internet marketing as […]
"...clients are really looking for creative ways to engage their customers. The days of soley traditional branding campaigns seem to be a thing of the past."
One of our favorite clients, Cameron-Brooks, has just launched a new business page on Facebook. We developed this page for them to help them to better connect with their market, the Junior Military Officer looking to transition to Corporate America. Cameron-Brooks has truly embraced social marketing and understands the power of reaching out to your […]
