Marketers often think they know and understand how their target markets think and behave. Big money is spent on advertising every year…$242.54 billion in the US in 2020, to be precise…to persuade and capture consumer affection. Market research helps companies ensure they are developing creative campaigns that speak to those they most want to engage, and deploying those efforts in the right channels.
Research strategies include:
Before the more tactile elements of your brand can be brought to life, any good creative artist will need a well-thought-out Brand Platform that defines the critical elements of your brand. Our team will typically undergo a thorough discovery process to unearth your authentic brand as a part of our Real Branding™ methodology.
Your Brand Platform will help us define:
What’s in a name? For some organizations or products…everything. If you are trying to figure out the perfect name for your new organization, service or product, our creative brains can provide you with a number of well researched options.
Our naming process includes:
Note: we do not provide trademark registration services or intellectual property guidance and recommend legal counsel should you seek to register your name and/or creative assets.
People often confuse Visual Identity Systems with Brands. Your Brand is innate and already exists. Your Visual Identity System is merely a creative and visual representation of what is already inherent in your Brand. That’s why we undergo our unique Real Branding™ process to develop your overall Brand. The Visual Identity System is the most fun part where your Brand will come to life.
Your Visual Identity System will typically include:
Once you have gone through the process to develop a Visual Identity System for your Brand, how can you ensure that those core elements are used cohesively in all of your marketing? A Brand Standards or Style Guide will set the standards for usage of your brand elements to safeguard your Brand so that all marketing touchpoints remain consistent and authentic.
A Brand Standards or Style Guide will normally include:
Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
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Creative Noggin is a woman-owned branding, marketing and advertising agency with offices in Sacramento, California and San Antonio, Texas serving purpose-driven clients, that are primarily social impact organizations, across the U.S.A. and internationally.
Get industry news–as well as our branding and marketing insights–delivered straight to your inbox.