Real Branding™ Results
Preserving Fredericksburg’s small-town charm while cultivating high-end visitation was the goal when reinvigorating this destination’s brand. Our approach? For starters, simplify the message and maximize impressions with a brand that authentically captures the destination’s unique blend of sophistication and old-world charm. Negotiate a powerful media plan directly targeting the desired demographic with themed messaging to drive visitation year-round. Mission accomplished!
Creative Noggin has provided creative work, advertising placement, printing oversight, photography and video production for the Fredericksburg Convention and Visitor Bureau for over 10 years now. With their assistance, the hospitality industry in Fredericksburg and Gillespie County has experienced tremendous growth. The concept of a virtual agency was a leap of faith for the bureau in year one, but the staff of Creative Noggin has proven that it can work very effectively. ‘Work from home’ has been standard operating procedure for years for this talented team of professionals.
Ernie Loeffler, President/CEO, Fredericksburg Convention and Visitor Bureau