CASE STUDY

Fredericksburg the Texas Hill Country

Located in the heart of Texas Wine Country, Fredericksburg is one of the most visited small towns in the state, with an abundance of Texas heart and German soul.

Real Branding™ Results

Preserving Fredericksburg’s small-town charm while cultivating high-end visitation was the goal when reinvigorating this destination’s brand. Our approach? For starters, simplify the message and maximize impressions with a brand that authentically captures the destination’s unique blend of sophistication and old-world charm. Negotiate a powerful media plan directly targeting the desired demographic with themed messaging to drive visitation year-round. Mission accomplished!

Services

  • Branding
  • Media Planning & Buying
  • Strategic Planning & Counsel
  • Digital Marketing
  • Social Media (Paid)
  • Visual Identity & Collateral Design
  • Campaign Creative & Production
  • SEO/SEM
  • Photography & Video Production

Testimonial

Creative Noggin has provided creative work, advertising placement, printing oversight, photography and video production for the Fredericksburg Convention and Visitor Bureau for over 10 years now. With their assistance, the hospitality industry in Fredericksburg and Gillespie County has experienced tremendous growth. The concept of a virtual agency was a leap of faith for the bureau in year one, but the staff of Creative Noggin has proven that it can work very effectively. ‘Work from home’ has been standard operating procedure for years for this talented team of professionals.
Ernie Loeffler, President/CEO, Fredericksburg Convention and Visitor Bureau

SOMOS Healthcare
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