SurePoint Self Storage

A Texas-born storage chain in need of consistent naming, and total brand overhaul found a new brand can have more impact on the bottom line than they ever imagined.

Real Branding™ Results

In a nutshell, new name + new logo + new colors = Memorable Brand. The storage industry relies heavily on being seen, so when creating this brand, we made sure they couldn't be missed, transforming their locations into landmark structures. They’ve since added 10 more facilities and expanded into Houston and Kansas City. Well done!


  • Naming
  • Branding
  • Signage
  • Environmental Graphics


The level of skill and experience Creative Noggin brought to the table made us feel very comfortable and confident we were going to come to a finished product that we would be really happy with at the end of the process—and that’s exactly what happened. We love everything about our brand and can’t imagine it any other way.  SurePoint Self Storage has become a well-known and highly respected name in the self-storage business.  Rebranding several stores which previously all had different names immediately enlarged our presence and influence in the market.
Brian Cisarik, President

Guadalupe Regional Medical Center
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