Should You Hire an In-House Marketing Employee or an Agency?
One question many organizations face as they grow and their marketing needs grow is: Should we hire an in-house marketing employee or an agency? Maybe your marketing efforts are inconsistent, your in-house team is stretched thin, or you know you could be achieving more success with your marketing, but aren’t sure how. There isn’t a […]
Responsible AI Use in Marketing: The Creative Noggin Team Weighs In
Is your business one of the 78%-94% that uses AI in 2026 (Elementor, McKinsey & Company, Resourcera)? AI use ranges from entire companies adopting regular use of AI tools to just one department experimenting with an AI tool specific to their job. Â In the marketing world, we often find ourselves discussing AI with each […]
Rebrands in the News: Top Lessons Businesses Can Steal from Big Brands
Every few months, it seems like another big brand is making headlines with a rebrand. New logos. New names. Entirely new vibes. And if you’re a business owner, you might be watching these moves and asking yourself: “Should I be thinking about a rebrand too?” The truth is, rebranding isn’t just about a shiny, new […]
Should You Hire an Industry-Specialized Marketing Agency?
One question we’re often asked by organizations searching for a marketing agency partner is: Do you specialize in my industry? The answer from Creative Noggin is not a simple “yes” or “no”. We don’t specialize in any one industry but have extensive experience in quite a few. We’re used to quizzical looks after we say […]
Rebranding Agency: Creative Noggin
Considering a rebrand? Perhaps you’ve outgrown your current brand, you want to connect with a new audience, or you’re changing your organization’s name. Whatever your reasoning may be, your brand is your organization’s most valuable asset and you should only entrust it to experts. If you’re looking for a rebranding agency with the experience and […]
Empowering Women in Need: Creative Noggin Volunteers!
At Creative Noggin, empowering women is at the core of our mission. Just as we strive to create a supportive and fulfilling environment for the talented women on our team, we are also committed to making a difference in the lives of women in our communities. Each year, we donate at least 5% of our […]
4 Favorite Creative Noggin Projects from 2024
As 2024 winds down, we’re reflecting on a year filled with creativity, collaboration, and meaningful work. Thanks to our incredible clients and exciting marketing, branding, and advertising projects, this has been an extraordinary year for Creative Noggin! Though selecting a favorite project is as tricky as choosing a favorite child, four standout projects left a […]
Marketing to Gen Z: 5 Tips to Help You Succeed
So, you want to try marketing to Gen Z, the generation born between 1997 and 2012. How do you reach and resonate with this elusive cohort? As a team of experienced marketers, we at Creative Noggin are happy to share 5 tips to help you get started. Who We Are First, allow us to introduce
Nonprofit Marketing Agency: Creative Noggin
Nonprofit organizations aim high. As a nonprofit marketing agency, we can help you reach even higher. For decades, we have helped purpose-driven organizations amplify their messages with targeted marketing that maximizes every dollar. From compelling brand storytelling to data-driven digital campaigns, our team understands the unique needs of nonprofits—and delivers results that help them achieve […]
3 Ways Organic and Paid Content Work Together to Drive Results
This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our clients: There is a lot […]