Marketing Without Clicks: How to Measure What Actually Matters Now
For years, marketers have had a fairly straightforward way to judge whether their efforts were working. More traffic meant more opportunities. More clicks meant more engagement. More pageviews meant more awareness. Those metrics are still useful, but they no longer tell the whole story. We’re seeing it with many of our own clients. Website traffic […]
The Rise of “Quiet Research”: How Buyers Are Making Decisions Before They Ever Contact You
There was a time when the sales process started with a conversation. Today, it often starts long before you even know someone is considering you. Before a prospect fills out a form, schedules a call, or responds to an email, they’ve likely already spent hours researching quietly behind the scenes. They’ve scanned your website, skimmed […]
The Psychology of Color in Marketing (and Why It Works)
If you’ve ever looked at two designs with the exact same layout and copy—and felt drawn to one of them more (without being able to explain why)… odds are, color psychology was at play. Color is one of the fastest ways your brain defines meaning. Color sets expectations. It nudges emotion. It signals “premium” vs. […]
Is Your Brand a Wallflower or a Warrior? Why Archetypes Matter More Than You Think
Ever notice how some brands just feel familiar, even before you really know what they sell? Maybe it’s the tone of voice, the visuals, or just the energy behind the message. Then there are other brands—perfectly designed, well-written, maybe even trendy—that somehow feel… flat. That difference isn’t about budget or design tricks. It’s about personality. […]
Want to Connect With Female Customers? Let’s Talk About How to Really Do It
So, you want to better connect with women through your marketing? Good on you for recognizing how important this is. With over $32 trillion in buying power, women drive a huge chunk of spend decision-making. If you’re not engaging them, you’re missing out on a massive opportunity. Here’s the reality: Connecting with women isn’t about […]
Empowering the Women of Tomorrow Through Marketing: It’s Our Responsibility
Let’s Talk About Women in Marketing Have you ever stopped to think about how the marketing we see every day shapes our perceptions? It’s a big deal, especially when it comes to how women are represented. Despite women influencing a whopping 85% of global spending, many advertising campaigns still miss the mark in connecting with […]
How to Maximize a Small Marketing Budget: 7 Cost-Effective Tactics
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses.
Marketing During an Election Year: What You Need to Know
After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms of political advertising spend. Marketers […]
A Guide to Diversity in Marketing
In recent years, we’ve seen a growing emphasis on diversity, equity and inclusion (DEI) in marketing. As a passionate marketer with over two decades of experience and being the CEO of a mission-driven marketing and advertising agency, I’m thrilled by this news. Our world, nations and communities are extremely diverse, and marketing teams are increasingly […]
How a Small Texas Town Became “The New Aspen” Using Strategic Tourism Marketing
In my nearly 20 years of running my full-service marketing and branding agency Creative Noggin, I have often been asked which clients or projects stand out. Without fail, this question brings to mind the travel and tourism marketing program we put together for Fredericksburg, Texas—a destination we rebranded and marketed for over 14 years through […]