Facebook: Friend or Foe?
The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to its advantage. (I didn’t say […]
I got media coverage from my press release. Now what?!
There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion to say, “Job well done,” […]
Empathy in Marketing? Yes, please.
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is your classmate, a stranger or […]
Five Things Every Press Release Should Have
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]
The 5 ways that Facebook has turned YOU into a marketer
With more than 1.3 billion users, there’s no wonder that Facebook has changed the way we view the world. Â But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? “A marketer of what?” you might ask. That’s easy. Of yourself! Here are the five ways […]
Why Isn’t My Press Release Getting Me Press? I Sent It Everywhere!
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – and yet that call doesn’t […]
ALS Ice Bucket Challenge–“Clicktivism” or the smartest viral media campaign ever?!
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads–all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
The Voice of Value. Production Value Explored.
The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it’s tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth and importance for their product. Have […]
Everything you need to know about branding, you can learn from the Spurs.
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in their winning, our love affair with the Spurs […]
Is Pay-For-Play Editorial the New Reality? Publications May Say No–But Advertisers Are Seeing Yes On the Horizon.
Once upon a time, to choose a field of journalism was a career decision to bring enlightenment to the public. No matter the cost, journalists sought the truth. Â They worked hard to build credible sources and they protected those sources. And truth trumped money, every time. The goal at the end of the day was […]