San Antonio Ad Agency Explains Mystery of PMS—Colors that is.

Sorry all of you out there who are seeking relief from monthly irritability. This post is about the printing industry standard color palatte, otherwise known as PMS. First things first, PMS stands for Pantone Matching System. (But that’s a mouthful, so hence the acronym.) I’m sure there isn’t anyone out there that hasn’t at one point stood […]

CMYK vs RBG. What’s the difference?

I was helping my husband create a business card recently and because I’m so freaking busy, he insisted on doing it by himself. He was struggling trying to do it on his own like a toddler refusing mommy’s help in making his first peanut butter and jelly sandwich. It was agonizing watching him trying to […]

Creating a logo? Go vector!

There are so many businesses that start out on a shoestring and have to cut corners, understandably. But if you’re starting a new business, make it a priority to hire an experienced designer to create your logo for you. Require that they create a VECTOR based logo. If they don’t know what that means, then […]