San Antonio Ad Agency Explains Mystery of PMS—Colors that is.
Sorry all of you out there who are seeking relief from monthly irritability. This post is about the printing industry standard color palatte, otherwise known as PMS. First things first, PMS stands for Pantone Matching System. (But that’s a mouthful, so hence the acronym.) I’m sure there isn’t anyone out there that hasn’t at one point stood […]
San Antonio Ad Agency Celebrates Anniversary
It’s hard to believe that I’ve had Creative Noggin for 9 years now. Seems like just yesterday I was trudging through agency cubicle land, bleary-eyed with my daily Diet Coke in hand. And just the other day, I celebrated one year with my business partner, Tracy Marlowe. Although we simply celebrated with a quiet lunch […]
Seth Godin knows it’s all about trust
I was just reading Seth Godin’s current blog post about “Two ways to build trust.”  As I read it, I kept saying to myself, “Uh huh! Yes! Yeah! Oh, that’s so true!” He hit home on a very simple concept that seems fairly common sense, yet there are still so many companies out there […]
Embracing Competition
Ahhh. Competition. It’s one of the most critical elements we consider when developing marketing strategies for a client. The mere mention of the word can make one sit a little straighter and feel a little more defensive. But it doesn’t have to. I overheard a conversation at my son’s t-ball game the other day and […]
TweetCampSA is right around the corner!
We’re getting really excited about TweetCampSA, which is right around the corner on July 18th. Creative Noggin has sponsored this great educational business camp because we are fired up about microblogging and how it can help people and businesses to develop their brand. Although microblogging has been around for a while, it has recently captured […]
A huge YES to Internet Marketing. Even if you don’t need it.
We have a client who had a long-time website that had, like most website, stood out there on the web as basically a brochure for the company. Who was going to the site? Mostly people who had heard about the company and were seeking additional information. Most of their traffic came from email blasts and […]
Can you ever stop branding?
At a meeting the other day, Tracy and I were asked a question we had never really been asked before. “So, when can we stop ‘branding’?” the client asked. This particular client had really stepped out of its comfort zone and ramped up branding efforts in order to make its public persona match the incredible […]
San Antonio Marketing and Ad Agency Opts to go Virtual
Creative Noggin was recently featured in an article in the San Antonio Business Journal, written by Marketing and Media writer Andi Rodriguez, that discussed our agency’s unique business structure and the benefits that a full service virtual agency can bring to clients, large and small.
Five Key Elements to Good SEO
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization). You’ll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I’ve spent the last year really delving deep into the world of SEO, […]
Five Interesting Questions Clients SHOULD Ask Their Marketing Agency—But Never Do.
If you’re interviewing marketing agencies, be sure you ask the following questions. It would also be wise to ask them of your current agency. You may be surprised at the answers. And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]