Challenges

As the real estate market began to emerge from the recent recession, it was important for Embrey to let the real estate community know that they had not only survived the recession (while many development, construction and real estate management companies had floundered), but that they had continued to grow and flourish.

Over the past 39 years, the Embrey name had become synonymous with integrity, high standards, creativity as well as an innate ability to see the potential future in what others might see as difficult sites. They had also done an amazing job of building value into the communities within which they develop. But their marketing and branding fell far short of that unique positioning.

Approach

Creative Noggin decided to tackle all possible touch points for partners, financial institutions and investors.

The re-branding included:

  • Internal/external brand research
  • Logo design update
  • Collateral update, including a new corporate brochure
  • Complete website redesign
  • Stationery package update
  • Site signage update
  • Newsletter
  • Direct Mail

Results

The client couldn’t have been more pleased with the results. The impact with stakeholders was beyond expectation and the foundation it built for their internal team moving forward was remarkable.