Branding

How does inflation affect your marketing efforts?

Tina Mailhot-Roberge  |  February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation.
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Top 4 Tips for Crushing the Presentation

Trish McCabe Rawls  |  December 3, 2021
We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give your team and organization a […]
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Advertising fatigue? What is it and is your brand suffering from it?

Trish McCabe Rawls  |  June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue.
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3 Keys to Building a More Powerful Brand

Tracy Marlowe  |  March 16, 2021
When building a brand, authenticity is key. When you think of your ideal customers, why is it that THEY use your brand?  Why are they loyal?
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