Digital Marketing

Post-Cookie Marketing
Jackie McGinnis
February 23, 2023
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” [...]
Inflation & Branding
Tina Mailhot-Roberge
February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation. [...]
Biggest Factor Digital Marketing Success
Jackie McGinnis
January 20, 2022

With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend [...]

Advertising Fatigue
Trish McCabe Rawls
June 17, 2021
If you've ever been scrolling through your social media feed and thought "I'm so sick of seeing those ads from X company!" then you are suffering from advertising fatigue. [...]
Tracy Marlowe
April 29, 2021
Content, content, content. Everybody is all abuzz about how important writing strong website content is these days. And let’s face it. They are right. [...]