Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well… everything from our creative — and insightful — noggins.
Creative Noggin
February 21, 2025

Considering a rebrand? Perhaps you’ve outgrown your current brand, you want to connect with a new audience, or you’re changing your organization’s name. Whatever your reasoning may be, your brand is your organization’s most valuable asset and you should only entrust it to experts. If you’re looking for a rebranding [...]

Creative Noggin
January 17, 2025

At Creative Noggin, empowering women is at the core of our mission. Just as we strive to create a supportive and fulfilling environment for the talented women on our team, we are also committed to making a difference in the lives of women in our communities. Each year, we donate [...]

Jackie McGinnis
January 17, 2025

Amid social media bans, the increased prevalence of AI, and lawsuits stacking up against some major digital marketing platforms (we see you, Google), digital marketing continues to present new challenges to brands. The question is… what can we do about it? What are the top digital marketing tips for 2025? [...]

Creative Noggin
December 17, 2024

As 2024 winds down, we’re reflecting on a year filled with creativity, collaboration, and meaningful work. Thanks to our incredible clients and exciting marketing, branding, and advertising projects, this has been an extraordinary year for Creative Noggin! Though selecting a favorite project is as tricky as choosing a favorite child, [...]

Jackie McGinnis
September 23, 2024

I don’t need to tell you that the holiday season is busy. Between holiday planning and celebrations, new campaigns, and planning for the next year, Q4 can be a lot of fun, but it can also be hectic. Marketing in the online world is no different. Digital marketers know to [...]

Tracy Marlowe
September 5, 2024
How can you keep your business afloat and even thrive during a downturn or recession? As someone who built a successful marketing agency in 2008, I’m happy to share the tried-and-true tips I’ve used for my business and my clients’ businesses. [...]
5 signs it's time for a rebrand
Nicole Lariosa
August 7, 2024

So, you’re considering whether a rebrand is right for your organization. As a Creative Director who has worked with countless brands over the years, I’m familiar with the complexities of this decision. I’ve seen firsthand the potential risks and rewards of rebranding. Rebranding costs time, money and effort. And when [...]

Creative Noggin
August 1, 2024
So, you want to try marketing to Gen Z, the generation born between 1997 and 2012. How do you reach and resonate with this elusive cohort? As a team of experienced marketers, we at Creative Noggin are happy to share 5 tips to help you get started. Who We Are [...]
Creative Noggin
July 21, 2024

Nonprofit organizations aim high. As a nonprofit marketing agency, we can help you reach even higher. For decades, we have helped purpose-driven organizations amplify their messages with targeted marketing that maximizes every dollar. From compelling brand storytelling to data-driven digital campaigns, our team understands the unique needs of nonprofits—and delivers [...]

Marketing During an Election Year
Tracy Marlowe
June 17, 2024

After over two decades of marketing and advertising experience (including leading a full-service agency), I have helped my fair share of organizations navigate the tricky footing of trying to market their organization during an election year. The 2024 election cycle is shaping up to be a landmark year in terms [...]