Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well… everything from our creative — and insightful — noggins.
Trish McCabe Rawls
July 28, 2020
This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking "Do I really need a Media Planner?" So first, let me explain the role of the Media Planner. [...]
Trish McCabe Rawls
July 15, 2020
What do logo colors and your brain have in common? A LOT. [...]
Trish McCabe Rawls
July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips. [...]
Creative Noggin
May 20, 2020
Paid social media helps you discover new audiences and make connections with people that you might not have otherwise had the opportunity to reach. [...]
Trish McCabe Rawls
May 18, 2020

Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening.” Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so [...]

Creative Noggin
May 8, 2020

Weeks ago when everything went south, many small businesses had to reduce expenses.  This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you’re not alone. In an effort to help those less social-media-savvy, our Senior [...]

Tracy Marlowe
April 7, 2020

If you’ve seen my video about Marketing Authentically During a Global Pandemic; the Do’s and Don’ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven’t seen the video, I’m [...]

Trish McCabe Rawls
March 24, 2020

Okay, okay…before you jump all over me for the title, read the post. It’s not what you might be thinking. I remember a scene in the movie “Evan Almighty” when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was [...]

Tracy Marlowe
March 18, 2020

Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner. Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of [...]

Creative Noggin
March 2, 2020

Creative Noggin is looking for a social media guru who excels at social media strategy and creative writing to fill our Digital Content Specialist role. You are a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing multiple social channels, ideally for several organizations, while [...]