Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Sometimes Marketing Cracks Me Up.

Tracy Marlowe  |  May 4, 2009
I was driving my kids to school this morning when I happened to reach for a piece of paper (ie. gum disposal) in my console. My hand came back with a discarded receipt from a well known big box drugstore. I noticed the top of the receipt said "I'm Gerry. Thank you for allowing me […]
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Five Key Elements to Good SEO

Tracy Marlowe  |  April 20, 2009
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization).  You'll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I've spent the last year really delving deep into the world of SEO, […]
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The Evolution of the Art Director

Tracy Marlowe  |  April 30, 2009
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
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The #SAMPRB Tweetup was a success!

Tracy Marlowe  |  May 1, 2009
I attended yesterday's #SAMPRB (for those who don't know, that stands for San Antonio Media, PR and Business) Tweetup at Paloma Blanca.  I'd say that, overall, it was a huge success. Representatives from each faction stood up to talk a little bit about personal branding and how you can use social media, especially microblogging, to […]
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