A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
I've seen a few clues that the San Antonio economy may be starting to recover. Could it be true? I'm no economic wizard, so don't hold a gun to my head to make any promises. But I do know that economic health greatly rests upon consumer confidence. When people aren't buying, the economy suffers. It's […]
Okay, so maybe I'm a little partial to Cameron-Brooks because they are my client. A former colleague used to tease me because I always "drank my clients' Kool-Aid" and I was always more than happy to stand up on my soap box and sing their praises. But I find that one of the largest benefits […]
Ever wondered where your website stands in comparison to your competition? It's fairly easy to find out. Just go to the website www.alexa.com. Alexa provides website information--the most informative being what your website's ranking is on the WWW. Just enter your website address into the search field at the top and, presto, the search results […]
I have been attending these advertising award banquets for years. But every time I won something, it was behind the curtain of ad agencies, either as an employee or a freelance art director and designer. Until now. Anyone who knows me, knows it’s a close race between my modesty and my frugality. I have never […]
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room. I am so glad that my friend Colleen Pence turned me on to these breakfasts. What an amazing group of people! I was really blown away by the collective intelligence in that room. It included a wealth […]
Yes, I know that I just finished going on and on about the shift away from traditional advertising and branding to a more direct and engaged approach through inbound Internet marketing. And I haven't changed my mind! The point is, though, that although we are beginning to see an wider integration of internet marketing as […]
"...clients are really looking for creative ways to engage their customers. The days of soley traditional branding campaigns seem to be a thing of the past."
One of our favorite clients, Cameron-Brooks, has just launched a new business page on Facebook. We developed this page for them to help them to better connect with their market, the Junior Military Officer looking to transition to Corporate America. Cameron-Brooks has truly embraced social marketing and understands the power of reaching out to your […]
Hello readers! We're so thrilled to be posting our first entry into the new Creative Noggin blog. It's so cool that the blogosphere gives us the chance to reach out to our clients, colleagues and the San Antonio and South Texas Marketing Community, and to talk about the top-of-mind concerns that we are facing as […]
