Episode 2: Defining Your Ideal Client With CEO Tracy Marlowe

By Sarah Snyder-Casteñeda on February 21st, 2019

It’s something CEO Tracy Marlowe gets asked a lot, and she says the answer has changed over the more than a decade that Creative Noggin has been around. Tracy’s vast array of agency experience includes working as V.P. of Marketing and Account Services supervising accounts such as Exxon Mobile and the U.S. Air Force.

But these days, it doesn’t take a nationally recognized name to get her excited. Sometimes the perfect client can take the form of a propane company that is extremely passionate about what they do.

Creative Noggin has been fortunate to have more than a few clients with which we share a real synergy and the client holds a fierce passion for what they do. Here are more characteristics that they have in common:

  • We work well together; there’s a positive exchange of energy.
  • They’re looking for a partner, not a vendor. We love being an extension of our clients’ marketing departments. Or, in some cases, we ARE the marketing department.
  • Trust: It’s BIG and goes both ways. We want to hear when things are great and not-so-great. It’s not the product or service – it’s the relationship.

About The Podcast
On the Creative Noggin podcast, Senior Communications Specialist Heather Rosenquist interviews our in-house specialists on all things agency news, marketing and advertising. Over the last 20 years, Heather has worked as a copywriter, creative director, social media content creator and strategist for advertising agencies across Texas.

About Creative Noggin
Creative Noggin is a full-service branding, marketing, advertising and communications firm based in San Antonio, Texas. In addition to the agency owners’ more than 40 years of combined expertise, the Noggin team consists of a 100% virtual collection of veteran-only advertising and marketing talent.

     

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