We worked closely with a client of ours, military-to-corporate recruiter Cameron-Brooks, on setting up their new blog to help them tell their story to the Junior Military Officers that they serve.  We knew that, with their long track record and success in the JMO recruiting industry,there were competitors out there who continually downplayed their capabilities and/or negated some of their claims.  We saw the blog as an opportunity to set the record straight and illustrate just how much Cameron-Brooks cares for the individuals and companies they service.

When we first brought the idea of blogging to them, they weren't 100% sure, but have since seen what a strong tool it can be to really connect with their market and create an incredible dialogue that can't be attained with just a website.

Like many of our clients to whom we recommend social media, they were worried about the idea that "someone might say something bad."  We explained that, yes, someone might say something bad.  But that, if they'll say something bad directly to you in social media, then they are most likely going to say something bad elsewhere anyway.  You might as well give them a platform to express their concerns so that you might address them.

They have since had a few occurrences of someone "saying something bad" and have always handled it with aplomb and turned the situation around so well that it, in turn, just continued to elevate the aura of their company.  Another such occurence just recently took place and I couldn't help myself but want to applaud right here alone in my office.

I wanted to share it with you.  Please scroll down in the comments on this page and see the question in regards to the Cameron-Brooks length of time in business and the answer by co-owner Rene Brooks.  I think it is an example of social media at its best!