Blog - Creative Noggin

Do I Really Need A Media Planner?

This is often one of the most misunderstood roles in a marketing agency. Which is why most companies find themselves asking “Do I really need a Media Planner?” So first, let me explain the role of the Media Planner. Before I dig in, let’s clarify that often times, there are TWO people doing the media […]

15^th
Jul
2020

Logo Colors and Your Brain

What do logo colors and your brain have in common? A LOT. Have you ever wondered why so many logos seem to be blue or red. When I first started out in this business, I knew the CMYK breakdown of PMS 185 and PMS 285 by heart. (Yeah, there ‘s got to be a couple […]

8^th
Jul
2020

Responding to negative comments on Social Media

Handling Negative Comments on Social Media

If it wasn’t already, social media has become the life blood of every business given the current state of affairs, so our eyes are glued to it more than usual. If you’re like pretty much everyone else on the planet, you could get a gagillion positive comments but still focus on the one negative engagement. […]

20^th
May
2020

Tackling Paid Social Media On Your Own

A few days ago, we covered organic social media. Now, we’re going to tackle paid social media. What is the difference between organic and paid social media? Tackling paid social media on your own can only be done if you first know what it is. Organic social media is activity without paid promotion (posts, […]

18^th
May
2020

Tourism Marketing During A “Slow Opening”

Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening.” Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so hard in the past two […]

8^th
May
2020

I had to let my social media resources go. How do I handle my organic social media?

Weeks ago when everything went south, many small businesses had to reduce expenses. This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you’re not alone. In an effort to help those less social-media-savvy, our Senior Digital Designer and Strategist, Nicole […]

7^th
Apr
2020

Marketing During a Pandemic: Four Big Don’ts

If you’ve seen my video about Marketing Authentically During a Global Pandemic; the Do’s and Don’ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven’t seen the video, I’m going to outline the key […]

24^th
Mar
2020

Finding Opportunity Amidst Covid-19?

Okay, okay…before you jump all over me for the title, read the post. It’s not what you might be thinking. I remember a scene in the movie “Evan Almighty” when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was doing all that crazy ark-building. […]

18^th
Mar
2020

Marketing During a Global Crisis: Do’s and Don’ts

Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner. Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]

2^nd
Mar
2020

NOW HIRING: Digital Content Specialist

Creative Noggin is looking for a social media guru who excels at social media strategy and creative writing to fill our Digital Content Specialist role. You are a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing multiple social channels, ideally for several organizations, while working within a highly collaborative team. […]

4^th
Jun
2019

Position Filled: Project Manager Extraordinaire

Creative Noggin is looking to hire a Project Manager with a proven track record of success managing client accounts. Creative Noggin is an award-winning, full-service (and 100% virtual) branding, marketing and communications agency that is headquartered in San Antonio, TX. We are well known for our inspired creative solutions, our all-around amazing group of talented […]

10^th
Apr
2019

Episode 3: Important Elements of a Strong Brand with CEO Tracy Marlowe

A lot of Tracy’s initial discussions with clients involve the important elements of a strong brand. In about 80-90% of the initial conversations, brand in their mind is a logo and color palette. “We really believe at Creative Noggin that a brand should be an authentic reflection of what your organization’s inner workings truly are,” […]

19^th
Mar
2019

Paul Chapman joins Creative Noggin

Creative Noggin is proud to introduce our new Director of Client Strategy, Paul Chapman. We are so happy to have Paul as part of our team and can’t wait for our clients, friends and fans to get to know him. So, we thought we’d give you a little sneak peek at our exciting new team member. […]

21^st
Feb
2019

Episode 2: Defining Your Ideal Client With CEO Tracy Marlowe

How are you defining your ideal client? Over the 10+ years Creative Noggin has been in around, that answer has evolved in surprising ways. Find out why the toy stores, candy makers, Targets, and Nikes aren’t always the path to fulfillment in our industry.

6^th
Feb
2019

3 Keys to Building a More Powerful Brand

When building a brand, authenticity is key. When you think of your ideal customers, why is it that THEY use your brand? Why are they loyal?

12^th
Nov
2018

Top Trade Secrets for Working from Home

One of the largest benefits of working at Creative Noggin is that we are a 100% virtual branding, marketing and communications agency. Having a virtual or home office is wonderful for our employee work/life balance, but there are obviously distractions that come with working remotely. So how do we do it? Everyone has their secrets […]

2^nd
Oct
2018

Episode 1: Dominating Local Search for Business With Sarah Snyder-Castañeda

Originally a print journalist, Sarah shifted into local search optimization for businesses when she saw the opportunity unfold as search technology evolved. She knew she could leverage her writing skills and curiosity to learn new technologies quickly and help businesses navigate the often confusing world of SEO. Sarah shares why content isn’t always king and […]

26^th
Apr
2018

Lessons from 2018 Local U Advanced

Between Mark Zuckerberg going to Washington and a recent CNBC piece on Google’s Maps’ Wild West this month, it’s an eventful time to be advertising online. It was coincidentally good timing for local search professionals to meet in Austin to talk shop at Local U Austin Advanced. Google, of course, dominated the topics of conversation, […]

31^st
Jan
2018

(Position Filled) Looking for our Shining Star – Senior Account Executive

Creative Noggin is looking to hire a Senior Account Executive with a proven track record of success managing and leading client accounts. Creative Noggin is an award-winning, full-service (and 100% virtual) branding, marketing and communications agency that is headquartered in San Antonio, TX. We are well known for our inspired creative solutions, our all-around amazing […]

7^th
Dec
2017

Client Snapshot: FCVB

Fredericksburg Convention and Visitor Bureau is one of our longest-standing and favorite clients here at Creative Noggin. I mean, who wouldn’t love promoting the jewel of the Texas Hill Country known for its Texas heart, German soul, fascinating architecture, music festivals, rich history and shopping? Not to mention, Fredericksburg is a foodie and wine-lover’s destination […]

See older posts ›