There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion to say, “Job well done,” […]
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads--all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative Noggin is concerned. A recent […]
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in their winning, our love affair with the Spurs […]
We're so proud to have been a part of helping our client, Chef Ross Burtwell of The Cabernet Grill, publish his first cookbook: Texas Hill Country Cuisine: Flavors from The Cabernet Grill, Texas Wine Country Restaurant. Creative Noggin was tapped by Burtwell in 2013 to oversee the design layout and publishing of the book. His amazing […]
It's about time! Honey Maid is the latest, since Cheerios and Coke blazed the trail over this past year, on prime time with commercials that feature an honest portrayal of what is becoming the true traditional make-up of the American family. The commercial shows gay, minority and tattooed families as the featured individuals collectively enjoying their products. […]
A few months back, Trish and I were contacted by a writer, Stephanie Orma, who was working on an article for Communication Arts on virtual agencies. She asked if she could interview us and, of course, we said yes. We were excited to get her Tweet last week that the article had come out in the […]
Who says advertising doesn't work? Patagonia, maker of high-end outdoors apparel, has proven that a creative campaign can work wonders. (And that the wonders of reverse psychology still work!) After launching a campaign last year, which ran for nine months, pleading with consumers to "Buy Less" their sales actually increased by one-third and they saw […]
Smartphone users in for a new treat. Several gas station chains in Florida are testing an antennae called iSign that can detect smartphones within a certain perimeter of their stores and send targeted offerings to hopefully draw them to the store. If successful in Florida, they could roll it out nationwide. Baylor University is testing […]
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or "evolve" their logo. We have a number of clients who approach us each year and, as part […]
