Hindsight is 20/20, right? Seems more than once in the past few years, I have found myself grumbling that I wish I had just become a writer instead of an art director. "They have it SOOO easy" I'd say to myself, as I dig through color chip books and paper sample books while on hold […]
Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say about it. So much so […]
And the war is on! After years of losing incremental search market share to the ever predominant Google , Yahoo is looking to regain some ground. While Google has won internet searchers with its clean and simplified interface, Yahoo has reinvented their search results hoping to differentiate themselves from Google. Their new interface gives users […]
We worked closely with a client of ours, military-to-corporate recruiter Cameron-Brooks, on setting up their new blog to help them tell their story to the Junior Military Officers that they serve. We knew that, with their long track record and success in the JMO recruiting industry,there were competitors out there who continually downplayed their capabilities and/or negated some […]
One of the things that has really helped us to set our agency apart is our unique business model. It is turning into a boon for our agency time and time again. Our agency is a virtual advertising agency. Basically, what that means is that everyone who works for us works from home. That translates into lower overhead […]
And trust me, it's not becuase of the photos he produced. If there is one thing that I won't let go of, it's my work ethic and accountability. Almost to a fault, I don't want to let anyone down. So I just have to share a story that happened to us recently. As a business […]
Sorry all of you out there who are seeking relief from monthly irritability. This post is about the printing industry standard color palatte, otherwise known as PMS. First things first, PMS stands for Pantone Matching System. (But that's a mouthful, so hence the acronym.) I'm sure there isn't anyone out there that hasn't at one point stood […]
When my career first evolved so that I was providing marketing services for a variety of clients rather than working directly for one (from the seat of a small San Antonio advertising agency), I was like most Account Executives. Eager to please. Striving to give the answers that the client is looking for. I was always […]
It's hard to believe that I've had Creative Noggin for 9 years now. Seems like just yesterday I was trudging through agency cubicle land, bleary-eyed with my daily Diet Coke in hand. And just the other day, I celebrated one year with my business partner, Tracy Marlowe. Although we simply celebrated with a quiet lunch […]
