The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it’s tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth [...]
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in [...]
Once upon a time, to choose a field of journalism was a career decision to bring enlightenment to the public. No matter the cost, journalists sought the truth. They worked hard to build credible sources and they protected those sources. And truth trumped money, every time. The goal at the [...]
So, my 12 year-old son, AJ, has become involved in shooting sports, specifically “3-Gun”, where he uses a rifle, shotgun and pistol on a timed course. As he just finished his first “real” competition this weekend with over 400 competitors (mostly men), I found myself thinking about those who are [...]
We’re so proud to have been a part of helping our client, Chef Ross Burtwell of The Cabernet Grill, publish his first cookbook: Texas Hill Country Cuisine: Flavors from The Cabernet Grill, Texas Wine Country Restaurant. Creative Noggin was tapped by Burtwell in 2013 to oversee the design layout and [...]
It’s about time! Honey Maid is the latest, since Cheerios and Coke blazed the trail over this past year, on prime time with commercials that feature an honest portrayal of what is becoming the true traditional make-up of the American family. The commercial shows gay, minority and tattooed families as [...]
A few months back, Trish and I were contacted by a writer, Stephanie Orma, who was working on an article for Communication Arts on virtual agencies. She asked if she could interview us and, of course, we said yes. We were excited to get her Tweet last week that the [...]
Who says advertising doesn’t work? Patagonia, maker of high-end outdoors apparel, has proven that a creative campaign can work wonders. (And that the wonders of reverse psychology still work!) After launching a campaign last year, which ran for nine months, pleading with consumers to “Buy Less” their sales actually increased [...]
Smartphone users in for a new treat. Several gas station chains in Florida are testing an antennae called iSign that can detect smartphones within a certain perimeter of their stores and send targeted offerings to hopefully draw them to the store. If successful in Florida, they could roll it out [...]
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or “evolve” their logo. We have a number of clients who approach us [...]