A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
Who says advertising doesn't work? Patagonia, maker of high-end outdoors apparel, has proven that a creative campaign can work wonders. (And that the wonders of reverse psychology still work!) After launching a campaign last year, which ran for nine months, pleading with consumers to "Buy Less" their sales actually increased by one-third and they saw […]
Smartphone users in for a new treat. Several gas station chains in Florida are testing an antennae called iSign that can detect smartphones within a certain perimeter of their stores and send targeted offerings to hopefully draw them to the store. If successful in Florida, they could roll it out nationwide. Baylor University is testing […]
I was reading the following article about all of the new logos that were premiered by major brands this past year and it gave me great pause to ponder why many companies are so itching to change, or "evolve" their logo. We have a number of clients who approach us each year and, as part […]
Ok, so I admit I'm a big Oprah fan. I don't have 8x10 glossy photos of her around my house or anything but I do like her overall purpose of teaching and learning. After all, I AM in her target market-- female, age 0-100. I happened to catch one of her "Master Classics" shows the […]
We've joked about handing out cigars after this project! Few projects require the stamina and scope to make you feel like a proud mom when it's all done. After an amazing team effort by VMFoundry in Austin, the Fredericksburg Convention and Visitor Bureau and Creative Noggin, we are proud to announce the launch of the […]
Creative Noggin may be one of the smaller shops represented at the 2010 ADDY Awards in February, but we were proud to walk away with four ADDY awards. Three of which were gold! Kudos to our amazing team and even more incredible Creative Director, Trish McCabe Rawls. Couldn't have done it without your brilliance! Bravo! […]
Loved and had to share this video posted on AdWeek surmising the outcome if ad agencies were to plan kids birthday parties. Hilarious! Hope it brings a smile to your face. --Tracy Marlowe
Lately, many of my friends have been going out and buying TOMS shoes. You know… the ugly looking alpargatas shoes you get a Whole Foods while grocery shopping. It turns out, you can also get them at Neiman Marcus, Nordstrom’s and Bergdorf Goodman and get exclusive styles through these retailers and a pair costs you […]
I find it interesting that Walmart has finally begun to attempt (through much marketing and PR expense) to elevate their brand beyond their platform of being the king of low prices. Yes, everyone has always known that Walmart had (or at least claimed to have) the lowest prices in town. But the word also got […]
