Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

If Ad Agencies Planned Kids Birthday Parties--Great AdWeek Video

Tracy Marlowe  |  January 17, 2011
Loved and had to share this video posted on AdWeek surmising the outcome if ad agencies were to plan kids birthday parties. Hilarious!  Hope it brings a smile to your face. --Tracy Marlowe
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A Customer Evangelism Case Study - TOMS Shoes

Tracy Marlowe  |  January 14, 2011
Lately, many of my friends have been going out and buying TOMS shoes. You know… the ugly looking alpargatas shoes you get a Whole Foods while grocery shopping.  It turns out, you can also get them at Neiman Marcus, Nordstrom’s and Bergdorf Goodman and get exclusive styles through these retailers and a pair costs you […]
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Do Consumers Have to Like you to be Successful? Ask Walmart!

Tracy Marlowe  |  December 3, 2010
I find it interesting that Walmart has finally begun to attempt (through much marketing and PR expense) to elevate their brand beyond their platform of being the king of low prices.  Yes, everyone has always known that Walmart had (or at least claimed to have) the lowest prices in town.  But the word also got […]
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Creative Noggin Rebrands Nix Health After 80 Years

Tracy Marlowe  |  November 30, 2010
We were very excited this fall to launch the new brand for our client, the Nix Health Care System.  It's very rare that we get the chance to do a total brand makeover for a client, from head to toe.  But this was one of those very rare opportunities. John Streiby, Nix Health CEO, was […]
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Do you have a "Creative Noggin"?

Tracy Marlowe  |  November 19, 2010
OK , so I promise this is not a blog-writing cop-out. I just simply happened upon this article today and was jumping up in my cushioned ergonomic chair saying "YES! YES!" My whole life people have always been telling me "You're so creative." But it's also a compliment I subconsciously tend to brush off -- […]
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The Power of TV Advertising

Tracy Marlowe  |  November 10, 2010
A client sent me this funny video, which was a nice way to start the day.  But more than that, it made me think about the current state of TV advertising. Clients have asked me many times recently, "Is traditional media dying? Will social media and the internet cause a steady decline in traditional advertising […]
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Is it time to mobilize?

Tracy Marlowe  |  November 5, 2010
Thirty-eight percent of American mobile phone users — 120 million people — access the web via their mobile device; fewer than 30 million are iPhones or Android phones. (Mobile Access 2010 Pew Internet and American Life Project) and according to a research report by Morgan Stanley, mobile web usage will exceed all other web usage […]
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Facebook Privacy Violation: How far is too far?

Tracy Marlowe  |  October 22, 2010
Facebook came under fire this week for violating privacy policies where they were revealing your name, the names of your Facebook friends, and potentially tracking the websites you visit online to some advertisers. We’ve all seen the ads on Facebook; mine are all about healthy eating, baby products and sometimes I even get advertising professional […]
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What is Twitter actually worth? A billion? Nada?

Tracy Marlowe  |  October 18, 2010
I read an interesting article from Mark Evans pondering what Twitter is actually worth.  Considering that Twitter has yet failed to make any money, it's an intriguing question and I'll be eager to see the outcome.  Some have pondered that the company could be worth a billion + based upon its network of over 125 […]
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Wanna go into advertising? Become a writer.

Tracy Marlowe  |  October 14, 2010
Hindsight is 20/20, right? Seems more than once in the past few years, I have found myself grumbling that I wish I had just become a writer instead of an art director. "They have it SOOO easy" I'd say to myself, as I dig through color chip books and paper sample books while on hold […]
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