Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

The logo change heard around the world… and back again

Tracy Marlowe  |  October 12, 2010
Last week, Gap unveiled their new logo after ditching their iconic blue box logo that represented their brand for over 20 years. Of course, as you’ve heard by now, this logo change came with much criticism from consumers, brand enthusiasts, advertisers, creative’s, you name it… someone had something to say about it.  So much so […]
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Yahoo Seeks to Regain Search Market Share from Google

Tracy Marlowe  |  October 7, 2010
And the war is on!  After years of losing incremental search market share to the ever predominant Google , Yahoo is looking to regain some ground. While Google has won internet searchers with its clean and simplified interface, Yahoo has reinvented their search results hoping to differentiate themselves from Google.  Their new interface gives users […]
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Creative Noggin Featured in San Antonio Business Journal about Virtual Advertising Agencies

Tracy Marlowe  |  March 23, 2010
Check us out!  We had a fabulous profile piece in the San Antonio Business Journal about our creative business model.
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Cameron-Brooks JMO Featured in Fortune Magazine

Tracy Marlowe  |  March 19, 2010
Our client Cameron-Brooks recently had a wonderful article featured in Fortune magazine that discussed the benefits of hiring Junior Military Officers (JMOs).  Great read!
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San Antonio Ad Agency Creative Noggin Launches Cotton Gin Village Website

Tracy Marlowe  |  March 16, 2010
Whew. Boy have we been busy! But as promised from an earlier post, we have finally launched the new website for the Cotton Gin Village and Cabernet Grill Restaurant—and I want to tell everyone about it. First of all, if you've never been to Fredericksburg, then you need to plan a trip....NOW. If you have […]
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An Example of Social Media at its Best!

Tracy Marlowe  |  January 6, 2010
We worked closely with a client of ours, military-to-corporate recruiter Cameron-Brooks, on setting up their new blog to help them tell their story to the Junior Military Officers that they serve.  We knew that, with their long track record and success in the JMO recruiting industry,there were competitors out there who continually downplayed their capabilities and/or negated some […]
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What is a virtual advertising agency anyway?

Tracy Marlowe  |  December 2, 2009
One of the things that has really helped us to set our agency apart is our unique business model.  It is turning into a boon for our agency time and time again. Our agency is a virtual advertising agency.  Basically, what that means is that everyone who works for us works from  home.  That translates into lower overhead […]
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San Antonio Advertising Agency Bags the Fredericksburg CVB Account!

Tracy Marlowe  |  December 1, 2009
We are so proud that Creative Noggin went toe-to-toe with fifteen other full service advertising agencies--some in San Antonio as well as others in Austin and Dallas--and ended up with the prize...the two-year contract as agency of record for the Fredericksburg Convention and Visitor Bureau. Throughout the RFP process, we truly enjoyed meeting with the […]
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Fredericksburg National Museum of the Pacific War Grand Opening

Tracy Marlowe  |  November 24, 2009
One of our newest clients, the city of Fredericksburg Convention and Visitor Bureau, is working hard to get the word out about the grand opening of an incredible new $15 million expansion to their National Museum of the Pacific War.  A great source of pride to the city and a strong draw for those with […]
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Not your Grandma's B&B in Fredericksburg, Texas!

Tracy Marlowe  |  October 23, 2009
Tracy and I have made a point to only work on accounts we truly believe in, so hearing us tout our clients' products or services is not unusual, but this particular client's product I just have to tell you about. This place is called The Cotton Gin Village and Cabernet Grill. It's located in Fredericksburg, […]
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