Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

San Antonio Marketing and Ad Agency Opts to go Virtual

Tracy Marlowe  |  May 11, 2009
Creative Noggin was recently featured in an article in the San Antonio Business Journal, written by Marketing and Media writer Andi Rodriguez, that discussed our agency's unique business structure and the benefits that a full service virtual agency can bring to clients, large and small.
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The Power of the Typo.

Tracy Marlowe  |  May 6, 2009
Have you ever wondered about the power of typos and why, in the grand scheme of things, there is this power given to such a minute oversight? We've all had those times when we're reading an article, a book, a brochure or a resumé and we come across a typo. This little tiny alphabetical mishap […]
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Sometimes Marketing Cracks Me Up.

Tracy Marlowe  |  May 4, 2009
I was driving my kids to school this morning when I happened to reach for a piece of paper (ie. gum disposal) in my console. My hand came back with a discarded receipt from a well known big box drugstore. I noticed the top of the receipt said "I'm Gerry. Thank you for allowing me […]
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The #SAMPRB Tweetup was a success!

Tracy Marlowe  |  May 1, 2009
I attended yesterday's #SAMPRB (for those who don't know, that stands for San Antonio Media, PR and Business) Tweetup at Paloma Blanca.  I'd say that, overall, it was a huge success. Representatives from each faction stood up to talk a little bit about personal branding and how you can use social media, especially microblogging, to […]
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The Evolution of the Art Director

Tracy Marlowe  |  April 30, 2009
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
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Creating a logo? Go vector!

Tracy Marlowe  |  April 28, 2009
There are so many businesses that start out on a shoestring and have to cut corners, understandably. But if you're starting a new business, make it a priority to hire an experienced designer to create your logo for you. Require that they create a VECTOR based logo. If they don't know what that means, then […]
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Who should we "be" when we participate in social media?

Tracy Marlowe  |  April 21, 2009
Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience).  I found it very thought provoking.  At Creative Noggin, we're pretty much of the mindset that it definitely […]
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Five Key Elements to Good SEO

Tracy Marlowe  |  April 20, 2009
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization).  You'll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I've spent the last year really delving deep into the world of SEO, […]
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Creative Noggin is proud to be the first sponsor of TweetCampSA

Tracy Marlowe  |  April 15, 2009
We're so excited to announce that Creative Noggin is sponsoring TweetCampSA. Haven't heard about it? Well it's a really cool event coming this summer that anyone can attend to learn more about the hottest microblogging website/service around, Twitter. There will be 100 participants/attendees. These will include Twitter afficianados as well as people just starting out who […]
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Social Media and Marketing 101 for Business--What you need to know to get started

Tracy Marlowe  |  April 14, 2009
I just realized the other day that, while I've been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client asked "I've been hearing about this […]
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