Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Marketing and Advertising in San Antonio - What's not to love?!

Tracy Marlowe  |  April 9, 2009
I had a client say to me just yesterday, "You know, I just want you to know, you all are doing fantastic work and I am really enjoying working with you.  It's been a while since I've enjoyed the creative process so much." This meant the world to both Trish and I.  We truly enjoy […]
READ POST

Five Guiding Principles for Marketers in an Economic Downturn

Tracy Marlowe  |  April 9, 2009
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting.  Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history.  Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
READ POST

Five Interesting Questions Clients SHOULD Ask Their Marketing Agency—But Never Do.

Tracy Marlowe  |  April 7, 2009
If you're interviewing marketing agencies, be sure you ask the following questions.  It would also be wise to ask them of your current agency.  You may be surprised at the answers.  And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
READ POST

How to use Social Media for Marketing--Tactfully!

Tracy Marlowe  |  April 6, 2009
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time.  There's a delicate balance that must be established. A foundation of trust that must be first laid out.  Then carefully sharing ideas […]
READ POST

Is the San Antonio economy starting to recover?

Tracy Marlowe  |  March 25, 2009
I've seen a few clues that the San Antonio economy may be starting to recover.  Could it be true?  I'm no economic wizard, so don't hold a gun to my head to make any promises.  But I do know that economic health greatly rests upon consumer confidence.  When people aren't buying, the economy suffers.  It's […]
READ POST

Cameron-Brooks is the best military recruiting agency EVER!

Tracy Marlowe  |  March 20, 2009
Okay, so maybe I'm a little partial to Cameron-Brooks because they are my client.  A former colleague used to tease me because I always "drank my clients' Kool-Aid" and I was always more than happy to stand up on my soap box and sing their praises.  But I find that one of the largest benefits […]
READ POST

What's your website's Alexa ranking?

Tracy Marlowe  |  March 11, 2009
Ever wondered where your website stands in comparison to your competition?  It's fairly easy to find out.  Just go to the website www.alexa.com.  Alexa provides website information--the most informative being what your website's ranking is on the WWW.  Just enter your website address into the search field at the top and, presto, the search results […]
READ POST

Creative Noggin Rules Google!

Tracy Marlowe  |  March 6, 2009
"...Not too long ago...Creative Noggin, only occupied one of the ten slots on Google's first page of results. Today??? We occupy all ten."
READ POST

Oscar Night at the San Antonio ADDY Awards

Tracy Marlowe  |  February 23, 2009
I have been attending these advertising award banquets for years. But every time I won something, it was behind the curtain of ad agencies, either as an employee or a freelance art director and designer. Until now. Anyone who knows me, knows it’s a close race between my modesty and my frugality. I have never […]
READ POST

San Antonio Social Media Breakfast

Tracy Marlowe  |  February 18, 2009
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room.  I am so glad that my friend Colleen Pence turned me on to these breakfasts.  What an amazing group of people!  I was really blown away by the collective intelligence in that room.  It included a wealth […]
READ POST
cross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram