Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Who should we "be" when we participate in social media?

Tracy Marlowe  |  April 21, 2009
Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience).  I found it very thought provoking.  At Creative Noggin, we're pretty much of the mindset that it definitely […]
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Five Key Elements to Good SEO

Tracy Marlowe  |  April 20, 2009
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization).  You'll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I've spent the last year really delving deep into the world of SEO, […]
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Creative Noggin is proud to be the first sponsor of TweetCampSA

Tracy Marlowe  |  April 15, 2009
We're so excited to announce that Creative Noggin is sponsoring TweetCampSA. Haven't heard about it? Well it's a really cool event coming this summer that anyone can attend to learn more about the hottest microblogging website/service around, Twitter. There will be 100 participants/attendees. These will include Twitter afficianados as well as people just starting out who […]
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Social Media and Marketing 101 for Business--What you need to know to get started

Tracy Marlowe  |  April 14, 2009
I just realized the other day that, while I've been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client asked "I've been hearing about this […]
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Marketing and Advertising in San Antonio - What's not to love?!

Tracy Marlowe  |  April 9, 2009
I had a client say to me just yesterday, "You know, I just want you to know, you all are doing fantastic work and I am really enjoying working with you.  It's been a while since I've enjoyed the creative process so much." This meant the world to both Trish and I.  We truly enjoy […]
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Five Guiding Principles for Marketers in an Economic Downturn

Tracy Marlowe  |  April 9, 2009
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting.  Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history.  Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
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Five Interesting Questions Clients SHOULD Ask Their Marketing Agency—But Never Do.

Tracy Marlowe  |  April 7, 2009
If you're interviewing marketing agencies, be sure you ask the following questions.  It would also be wise to ask them of your current agency.  You may be surprised at the answers.  And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
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How to use Social Media for Marketing--Tactfully!

Tracy Marlowe  |  April 6, 2009
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time.  There's a delicate balance that must be established. A foundation of trust that must be first laid out.  Then carefully sharing ideas […]
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Is the San Antonio economy starting to recover?

Tracy Marlowe  |  March 25, 2009
I've seen a few clues that the San Antonio economy may be starting to recover.  Could it be true?  I'm no economic wizard, so don't hold a gun to my head to make any promises.  But I do know that economic health greatly rests upon consumer confidence.  When people aren't buying, the economy suffers.  It's […]
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Cameron-Brooks is the best military recruiting agency EVER!

Tracy Marlowe  |  March 20, 2009
Okay, so maybe I'm a little partial to Cameron-Brooks because they are my client.  A former colleague used to tease me because I always "drank my clients' Kool-Aid" and I was always more than happy to stand up on my soap box and sing their praises.  But I find that one of the largest benefits […]
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