A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
I have that picture in my mind of the ape evolving into the human, and it has made me think about my time as an art director. When I first got into this business, I would sit in a room with a writer and have fun—think of ideas, write headlines, draw pictures.....invent FIRE (figuratively speaking)!!! […]
There are so many businesses that start out on a shoestring and have to cut corners, understandably. But if you're starting a new business, make it a priority to hire an experienced designer to create your logo for you. Require that they create a VECTOR based logo. If they don't know what that means, then […]
Another great post from well known social media strategist Chris Brogan today on who we should "be" as companies when we are working to develop a social media presence and connect with our audience (or potential audience). I found it very thought provoking. At Creative Noggin, we're pretty much of the mindset that it definitely […]
With Internet Marketing getting everyone buzzing these days, a term that gets thrown around quite a bit is SEO (Search Engine Optimization). You'll see it in business articles, in blogs, hear about it in coffee shops and from your Bluehat Marketing partners. I've spent the last year really delving deep into the world of SEO, […]
We're so excited to announce that Creative Noggin is sponsoring TweetCampSA. Haven't heard about it? Well it's a really cool event coming this summer that anyone can attend to learn more about the hottest microblogging website/service around, Twitter. There will be 100 participants/attendees. These will include Twitter afficianados as well as people just starting out who […]
I just realized the other day that, while I've been steamrolling ahead, embracing social media and marketing, learning all that I can and putting those learnings into practice for our clients, a great deal of the business world is still at square one. At a meeting last week, a client asked "I've been hearing about this […]
I had a client say to me just yesterday, "You know, I just want you to know, you all are doing fantastic work and I am really enjoying working with you. It's been a while since I've enjoyed the creative process so much." This meant the world to both Trish and I. We truly enjoy […]
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting. Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history. Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
If you're interviewing marketing agencies, be sure you ask the following questions. It would also be wise to ask them of your current agency. You may be surprised at the answers. And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time. There's a delicate balance that must be established. A foundation of trust that must be first laid out. Then carefully sharing ideas […]
