Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

How to Automate Lead Generation for Your Business 

Jackie McGinnis  |  July 19, 2023
Are you ready to scale up your marketing and get more leads in less time? Implement marketing automation into your digital strategy. 
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Marketing AI is Here. Are Content Writers Doomed? 

Kelly Giese  |  May 26, 2023
The dawn of widespread marketing AI is here, and some creatives are asking: Is this the end of human-driven content marketing roles? Is NOTHING sacred? We at Creative Noggin have some thoughts.
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A Fresh New Brand for Premier

Creative Noggin  |  May 26, 2023
Over recent years, the company’s branding had become outdated and no longer reflected its identity, reputation, and objectives. In particular, Premier’s branding needed to align with its emphasis on innovation.
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5 Digital Strategies for a Post-Cookie World

Jackie McGinnis  |  February 23, 2023
Though the final sunset date has been pushed back multiple times, Google is phasing out third-party cookies in late 2024. The big questions marketers have been asking since the news was first announced in 2019 are, “what exactly is changing,” and, more importantly, “what do we do about it?” 
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Top Sacramento Branding Agency

Creative Noggin  |  February 16, 2023
When it comes to marketing, advertising, and branding, competition is fierce. Nowhere is this more true than in California, the world's fifth-largest economy. As a trusted Sacramento branding agency, let's explore what to look for in an agency and why local brands partner with Creative Noggin. Your brand is who you are. Branding isn't just […]
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How does inflation affect your marketing efforts?

Tina Mailhot-Roberge  |  February 1, 2023
These are strange times for many businesses contending with the repercussions of a post-pandemic world, including consumer behavior shifts and the economic impacts of rising inflation.
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The BIGGEST Factor in Digital Marketing Success

Jackie McGinnis  |  January 20, 2022
With more people in the world spending more time in our daily lives online – both personally and professionally – it’s no wonder that digital marketing is growing too. Businesses are vying for ad space across the web, wondering where it’s best to invest their marketing dollars. While Americans spend an average of eight and […]
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Top 4 Tips for Crushing the Presentation

Trish McCabe Rawls  |  December 3, 2021
We know how wildly demanding presentations can be, inside the Advertising industry and across all communication fields. Presentations might be our equivalent of “the big game,” and it’s time we treat it as such. Whether it be a new business pitch or your regular quarterly client review, these moments give your team and organization a […]
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Casting Call for Models!

Trish McCabe Rawls  |  October 12, 2021
We’re out shooting new photos again! We are doing another photoshoot on Tuesday, Nov. 2nd, and Wednesday, Nov. 3rd with the awesome Jason Risner, IN FREDERICKSBURG, TEXAS, and are in need of models! Please submit a clear, recent photo with the times you are available and contact information to trish@creativenoggin.com Casting needs: Aged late 20s […]
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Instagram Hashtag Strategies

Nicole Lariosa  |  August 25, 2021
Raising your hashtag game can help you reach more users within IG's massive audience. Instagram posts using hashtags average 12.6% more engagement than posts without a hashtag.  
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