Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Logo Colors and Your Brain

Trish McCabe Rawls  |  July 15, 2020
What do logo colors and your brain have in common? A LOT.
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Handling Negative Comments on Social Media

Trish McCabe Rawls  |  July 8, 2020
Handling negative comments on your business's social media posts takes some patience and objectivity. It helps to remember these simple tips.
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Tackling Paid Social Media On Your Own

Creative Noggin  |  May 20, 2020
Paid social media helps you discover new audiences and make connections with people that you might not have otherwise had the opportunity to reach.
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Tourism Marketing During A “Slow Opening”

Trish McCabe Rawls  |  May 18, 2020
Everyone who is remotely involved in the travel industry is wondering how you navigate tourism and travel marketing during a “slow opening." Texas is a special place, no doubt. And it is just one of millions of special places in the travel and tourism industry that has been hit so hard in the past two […]
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I had to let my social media resources go. How do I handle my organic social media?

Creative Noggin  |  May 8, 2020
Weeks ago when everything went south, many small businesses had to reduce expenses.  This may have meant letting go of whoever was maintaining your social media presence. If you are feeling like a deer in the headlights, you're not alone. In an effort to help those less social-media-savvy, our Senior Digital Designer and Strategist, Nicole […]
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Marketing During a Pandemic: Four Big Don'ts

Tracy Marlowe  |  April 7, 2020
If you've seen my video about Marketing Authentically During a Global Pandemic; the Do's and Don'ts to Crisis Marketing, then you know I have pretty strong feelings that companies need to make major shifts in their marketing strategy when a crisis hits. Even if you haven't seen the video, I'm going to outline the key […]
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Finding Opportunity Amidst Covid-19?

Trish McCabe Rawls  |  March 24, 2020
Okay, okay…before you jump all over me for the title, read the post. It's not what you might be thinking. I remember a scene in the movie "Evan Almighty" when God, played by Morgan Freeman, was talking to the frustrated wife of Steve Carell’s character, Evan Baxter, because he was doing all that crazy ark-building. […]
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Marketing During a Global Crisis: Do's and Don'ts

Tracy Marlowe  |  March 18, 2020
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner.  Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]
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NOW HIRING: Digital Content Specialist

Creative Noggin  |  March 2, 2020
Creative Noggin is looking for a social media guru who excels at social media strategy and creative writing to fill our Digital Content Specialist role. You are a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing multiple social channels, ideally for several organizations, while working within a highly collaborative team. […]
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Social Media Influencers are Controlling My Mind

Tracy Marlowe  |  August 8, 2019
We reached out to some popular influencers that we work with to get a closer understanding about how a brands might go about successfully pitching social media influencers.
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