Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Marketing During a Global Crisis: Do's and Don'ts

Tracy Marlowe  |  March 18, 2020
Many business owners and managers right now are so focused on how they can keep their businesses afloat and their teams working that marketing planning and strategy has moved to the back burner.  Or been cut out completely. In this video, CEO of Creative Noggin, Tracy Marlowe, shares many of the tips the agency is […]
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NOW HIRING: Digital Content Specialist

Creative Noggin  |  March 2, 2020
Creative Noggin is looking for a social media guru who excels at social media strategy and creative writing to fill our Digital Content Specialist role. You are a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing multiple social channels, ideally for several organizations, while working within a highly collaborative team. […]
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Social Media Influencers are Controlling My Mind

Tracy Marlowe  |  August 8, 2019
We reached out to some popular influencers that we work with to get a closer understanding about how a brands might go about successfully pitching social media influencers.
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Position Filled: Project Manager Extraordinaire

Creative Noggin  |  June 4, 2019
Creative Noggin is looking to hire a Project Manager with a proven track record of success managing client accounts. Creative Noggin is an award-winning, full-service (and 100% virtual) branding, marketing and communications agency that is headquartered in San Antonio, TX. We are well known for our inspired creative solutions, our all-around amazing group of talented […]
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Episode 3: Important Elements of a Strong Brand with CEO Tracy Marlowe

Creative Noggin  |  April 10, 2019
A lot of Tracy’s initial discussions with clients involve the important elements of a strong brand. In about 80-90% of the initial conversations, brand in their mind is a logo and color palette. “We really believe at Creative Noggin that a brand should be an authentic reflection of what your organization’s inner workings truly are,” […]
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Paul Chapman joins Creative Noggin

Trish McCabe Rawls  |  March 19, 2019
Creative Noggin is proud to introduce our new Director of Client Strategy, Paul Chapman. We are so happy to have Paul as part of our team and can’t wait for our clients, friends and fans to get to know him. So, we thought we’d give you a little sneak peek at our exciting new team member. […]
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Episode 2: Defining Your Ideal Client With CEO Tracy Marlowe

Creative Noggin  |  February 21, 2019
How are you defining your ideal client? Over the 10+ years Creative Noggin has been in around, that answer has evolved in surprising ways. Find out why the toy stores, candy makers, Targets, and Nikes aren’t always the path to fulfillment in our industry.
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Top Trade Secrets for Working from Home

Creative Noggin  |  November 12, 2018
One of the largest benefits of working at Creative Noggin is that we are a 100% virtual branding, marketing and communications agency. Having a virtual or home office is wonderful for our employee work/life balance, but there are obviously distractions that come with working remotely. So how do we do it?
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Episode 1: Dominating Local Search for Business With Sarah Snyder-Castañeda

Creative Noggin  |  October 2, 2018
Originally a print journalist, Sarah shifted into local search optimization for businesses when she saw the opportunity unfold as search technology evolved. She knew she could leverage her writing skills and curiosity to learn new technologies quickly and help businesses navigate the often confusing world of SEO. Sarah shares why content isn't always king and […]
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Lessons from 2018 Local U Advanced

Creative Noggin  |  April 26, 2018
Between Mark Zuckerberg going to Washington and a recent CNBC piece on Google’s Maps’ Wild West this month, it’s an eventful time to be advertising online. It was coincidentally good timing for local search professionals to meet in Austin to talk shop at Local U Austin Advanced. Google, of course, dominated the topics of conversation, […]
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