If you’re heading into 2026 thinking, “We need to publish more web content,” you’re not wrong—you’re just reaching for the slowest (and most costly) lever first. Most websites don’t have a content shortage. They have a performance problem. Chances are, your existing pages are already doing some of the hard [...]
This was co-written by Director of Digital Services Jackie McGinnis and Content Specialist Kelly Giese. There are so many unique types of content that can make up a customer journey, including organic and paid content. We in the digital realm often hear different forms of these two questions from our [...]
