Creative Noggin was honored to help our client, Hill Country-based GVTC Communications, launch their GVTC GigaRegion September 29, 2014. It’s not often that a small, rural communications co-operative is able to go head-to-head with behemoths like Google, AT&T and Time Warner–and win. But that’s exactly what GVTC did when they [...]
The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to [...]
There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion [...]
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is [...]
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it [...]
With more than 1.3 billion users, there’s no wonder that Facebook has changed the way we view the world. But have you ever considered the idea that Facebook has turned you into a marketer? Keenly managing your Facebook brand? “A marketer of what?” you might ask. That’s easy. Of yourself! [...]
So, you’ve written a press release that you’re proud of – it tells your story, it reads well, and everything’s spelled correctly. You send it out to media, expecting them to call you once they’ve had a chance to read it, and recognize how they must cover your news – [...]
If you are on Facebook you may have noticed that your Newsfeed, as of late, has been taken over by videos of friends getting a bucket of ice dumped on their heads–all in the name of charity. One smart cookie of a charity, the ALS Association, as far as Creative [...]
The most common question when producing a broadcast commercial or video is “Why does it cost so much?” Even as an executive producer and production company owner, it’s tough to answer because it goes hand-in-hand with an understanding of what a client’s desires are in the way of purpose, worth [...]
To say that they made our city proud once again just doesn’t seem to do the Spurs’ latest Championship run justice. The truth is, it’s not just that they won their fifth NBA title, or that they’ve made the post season for the last 17 years. Although we delight in [...]