A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
It's interesting in this economic downturn to hear the words of wisdom that so many are spouting. Although, we're finding that it can be hard to know who to really trust since this is a time unlike any we have known in our history. Marketing guru Mike Linton, a multi-disciplinary, multi-industry CMO who has worked […]
If you're interviewing marketing agencies, be sure you ask the following questions. It would also be wise to ask them of your current agency. You may be surprised at the answers. And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time. There's a delicate balance that must be established. A foundation of trust that must be first laid out. Then carefully sharing ideas […]
I've seen a few clues that the San Antonio economy may be starting to recover. Could it be true? I'm no economic wizard, so don't hold a gun to my head to make any promises. But I do know that economic health greatly rests upon consumer confidence. When people aren't buying, the economy suffers. It's […]
Okay, so maybe I'm a little partial to Cameron-Brooks because they are my client. A former colleague used to tease me because I always "drank my clients' Kool-Aid" and I was always more than happy to stand up on my soap box and sing their praises. But I find that one of the largest benefits […]
Ever wondered where your website stands in comparison to your competition? It's fairly easy to find out. Just go to the website www.alexa.com. Alexa provides website information--the most informative being what your website's ranking is on the WWW. Just enter your website address into the search field at the top and, presto, the search results […]
I have been attending these advertising award banquets for years. But every time I won something, it was behind the curtain of ad agencies, either as an employee or a freelance art director and designer. Until now. Anyone who knows me, knows it’s a close race between my modesty and my frugality. I have never […]
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room. I am so glad that my friend Colleen Pence turned me on to these breakfasts. What an amazing group of people! I was really blown away by the collective intelligence in that room. It included a wealth […]
Yes, I know that I just finished going on and on about the shift away from traditional advertising and branding to a more direct and engaged approach through inbound Internet marketing. And I haven't changed my mind! The point is, though, that although we are beginning to see an wider integration of internet marketing as […]
