Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Five Interesting Questions Clients SHOULD Ask Their Marketing Agency—But Never Do.

Tracy Marlowe  |  April 7, 2009
If you're interviewing marketing agencies, be sure you ask the following questions.  It would also be wise to ask them of your current agency.  You may be surprised at the answers.  And the agency will likely be thrown off guard by the insightful questions! 5. Will the actual creatives that create the work be the […]
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How to use Social Media for Marketing--Tactfully!

Tracy Marlowe  |  April 6, 2009
Chris Brogan, oh guru of social marketing, has posted a great article about how to utilize the social mediasphere to promote your business to your target market without alienating yourself at the same time.  There's a delicate balance that must be established. A foundation of trust that must be first laid out.  Then carefully sharing ideas […]
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Is the San Antonio economy starting to recover?

Tracy Marlowe  |  March 25, 2009
I've seen a few clues that the San Antonio economy may be starting to recover.  Could it be true?  I'm no economic wizard, so don't hold a gun to my head to make any promises.  But I do know that economic health greatly rests upon consumer confidence.  When people aren't buying, the economy suffers.  It's […]
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Cameron-Brooks is the best military recruiting agency EVER!

Tracy Marlowe  |  March 20, 2009
Okay, so maybe I'm a little partial to Cameron-Brooks because they are my client.  A former colleague used to tease me because I always "drank my clients' Kool-Aid" and I was always more than happy to stand up on my soap box and sing their praises.  But I find that one of the largest benefits […]
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What's your website's Alexa ranking?

Tracy Marlowe  |  March 11, 2009
Ever wondered where your website stands in comparison to your competition?  It's fairly easy to find out.  Just go to the website www.alexa.com.  Alexa provides website information--the most informative being what your website's ranking is on the WWW.  Just enter your website address into the search field at the top and, presto, the search results […]
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Creative Noggin Rules Google!

Tracy Marlowe  |  March 6, 2009
"...Not too long ago...Creative Noggin, only occupied one of the ten slots on Google's first page of results. Today??? We occupy all ten."
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Oscar Night at the San Antonio ADDY Awards

Tracy Marlowe  |  February 23, 2009
I have been attending these advertising award banquets for years. But every time I won something, it was behind the curtain of ad agencies, either as an employee or a freelance art director and designer. Until now. Anyone who knows me, knows it’s a close race between my modesty and my frugality. I have never […]
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San Antonio Social Media Breakfast

Tracy Marlowe  |  February 18, 2009
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room.  I am so glad that my friend Colleen Pence turned me on to these breakfasts.  What an amazing group of people!  I was really blown away by the collective intelligence in that room.  It included a wealth […]
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Branding as we know it is not dead

Tracy Marlowe  |  February 16, 2009
Yes, I know that I just finished going on and on about the shift away from traditional advertising and branding to a more direct and engaged approach through inbound Internet marketing.  And I haven't changed my mind! The point is, though, that although we are beginning to see an wider integration of internet marketing as […]
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The Evolution of Marketing in San Antonio

Tracy Marlowe  |  February 13, 2009
"...clients are really looking for creative ways to engage their customers. The days of soley traditional branding campaigns seem to be a thing of the past."
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