Insights

A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.

Oscar Night at the San Antonio ADDY Awards

Tracy Marlowe  |  February 23, 2009
I have been attending these advertising award banquets for years. But every time I won something, it was behind the curtain of ad agencies, either as an employee or a freelance art director and designer. Until now. Anyone who knows me, knows it’s a close race between my modesty and my frugality. I have never […]
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San Antonio Social Media Breakfast

Tracy Marlowe  |  February 18, 2009
This morning I attended the second monthly Social Media Breakfast, hosted this time by Apple Annie's Tea Room.  I am so glad that my friend Colleen Pence turned me on to these breakfasts.  What an amazing group of people!  I was really blown away by the collective intelligence in that room.  It included a wealth […]
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Branding as we know it is not dead

Tracy Marlowe  |  February 16, 2009
Yes, I know that I just finished going on and on about the shift away from traditional advertising and branding to a more direct and engaged approach through inbound Internet marketing.  And I haven't changed my mind! The point is, though, that although we are beginning to see an wider integration of internet marketing as […]
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The Evolution of Marketing in San Antonio

Tracy Marlowe  |  February 13, 2009
"...clients are really looking for creative ways to engage their customers. The days of soley traditional branding campaigns seem to be a thing of the past."
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Cameron-Brooks' new Facebook Page

Tracy Marlowe  |  February 5, 2009
One of our favorite clients, Cameron-Brooks, has just launched a new business page on Facebook.  We developed this page for them to help them to better connect with their market, the Junior Military Officer looking to transition to Corporate America.  Cameron-Brooks has truly embraced social marketing and understands the power of reaching out to your […]
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San Antonio Advertising Agency hits the blogosphere!

Tracy Marlowe  |  January 29, 2009
Hello readers!  We're so thrilled to be posting our first entry into the new Creative Noggin blog.  It's so cool that the blogosphere gives us the chance to reach out to our clients, colleagues and the San Antonio and South Texas Marketing Community, and to talk about the top-of-mind concerns that we are facing as […]
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Now Hiring: Digital Content Specialist

Creative Noggin  |  March 2, 0202
Creative Noggin is looking for a social media guru who excels at social media strategy and creative writing to fill our Digital Content Specialist role. You are a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing multiple social channels, ideally for several organizations, while working within a highly collaborative […]
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