A little bit of marketing advice. A little bit of trend surfing. A little bit of opinion. A little bit of ranting and raving. A little bit of, well... everything from our creative — and insightful — noggins.
NOTE: this position has been filled. Are you a super hero AE? Do others equate your client juggling with a circus trapeze artist, gracefully swaying and flipping from swing to swing without ever missing a beat? Creative Noggin, an award-winning agency that has had recognition in Communications Arts for its unique virtual business model, is […]
Creative Noggin is seeking a full time Digital Marketing Manager at The Digital Hyve to lead the strategy development and delivery of digital marketing campaigns for agency clients like heater repairs, handymen, we do plumber advertising, roofers, builders and so on, to include various audiences across multiple digital channels. These channels include web content, mobile, […]
Last week AdWeek.com posted a list of the 20 most viral ads of 2014, as ranked by the numbers of shares. Take a look and let us know....which is your favorite?
So if you're a marketing director, you've probably at some point asked yourself which is better: to have a dedicated agency/creative group helping with your marketing efforts, or to spread the wealth among several reliable agency/creative resources. On one hand, if you use several different entities, then they will all continually strive to produce good […]
Interviews are great opportunities to get your message out to the public – especially if they’re interviews that will be carried live on radio or TV. But if you’re new to doing to interviews, or even if you’ve done it quite a bit, it can be a little nerve-wracking to have a conversation you know […]
Creative Noggin was honored to help our client, Hill Country-based GVTC Communications, launch their GVTC GigaRegion September 29, 2014. It's not often that a small, rural communications co-operative is able to go head-to-head with behemoths like Google, AT&T and Time Warner--and win. But that's exactly what GVTC did when they were the first company to […]
The more time you spend online, more specifically on Facebook, the more it gets to know you and your likes, dislikes, habits, etc. It’s like a friendship that’s growing over time. And as Facebook gets to know you better, it takes what it learns about you and uses it to its advantage. (I didn’t say […]
There’s a saying about commencement that gets used in lots of commencement speeches – it’s not an end, it’s a beginning. Media coverage is the same way – while it’s a goal of a media campaign to get stories in newspapers and on the air, it shouldn’t be an occasion to say, “Job well done,” […]
My mother was big on teaching empathy as a way to nurture compassion for and a deeper understanding of other individuals. As a marketing strategist, I’ve realized how great of a lesson learning to empathize has been. Being able to imagine yourself in someone else’s place, whether that someone is your classmate, a stranger or […]
In my last article, I talked about how a press release is merely a tool to get coverage, and how much of PR involves getting media people interested in reading a press release. But you do want to make sure that the press release gets read and has everything it needs in it. Here are […]
