Considering a rebrand? Perhaps you’ve outgrown your current brand, you want to connect with a new audience, or you’re changing your organization’s name. Whatever your reasoning may be, your brand is your organization’s most valuable asset and you should only entrust it to experts. If you’re looking for a rebranding agency with the experience and creative gusto needed to bring your updated brand to life, you’re in the right place.
At Creative Noggin, developing and stewarding authentic brands is our specialty and passion. For over 20 years, our clients have trusted us for our branding expertise across a wide array of industries.
Read on for facts to consider when choosing an agency and to discover our approach to rebranding.
Your brand is who you are.
Branding isn’t simply a logo or a font. It’s also not just a method of attracting customers. Instead, your brand is your organization’s entire persona. It is who you are and what a customer feels when they interact with you. The visual and written elements of your brand should evoke that feeling and forge a meaningful connection.
Effective branding is the difference between being just another option and becoming the option. An authentic, well-communicated brand builds trust, inspires loyalty, and differentiates you from the competition.
Think of it this way: Marketing gets your audience’s attention, but branding builds a relationship—it’s why audiences stay loyal and keep coming back, even when cheaper or faster options tempt them to stray.
As a leading rebranding agency, an important part of our work is creating an emotional experience that resonates with your audience and keeps them choosing you.
Our Unique Approach: Real Branding™
Your audience members are bombarded with marketing messages day in and day out. A key strategy to gain first-time and repeat customers is to create and present an authentic brand to your target markets.
This means not simply rebranding for the sake of rebranding, or creating a new brand centered around what you think your audience might find attractive or convincing.
Instead, we dig deep to understand:
- What can you promise—and deliver upon—that no other organization can?
- What is the personality of your brand?
- What does your audience value?
Then, we craft a brand 100% tailored to your unique identity. Because effective branding is never one-size-fits-all.
Our team is passionate about getting to know your organization to ensure that every design, concept, and campaign truly represents your brand. Get in touch with us to learn more.
Working with Us is “The Definition of Partnership”
Whether working with our clients on a project or ongoing basis, we are all about serving as a seamless extension of their team. We often function as our client’s outsourced marketing department. This enables our client to leverage the know-how of an entire team of experts, often for the same cost as one or two individual marketing hires. Then, we create authentic, evocative branding that makes a difference to their organization.
But don’t just take our word for it. Here’s what one of our branding clients had to say about working with us:
“From the launching of new world-class destinations, to brand creation, multimillion-dollar multi-cultural campaigns, and the development of touchpoint strategies to include owned and earned channels that powerfully move the needle, Creative Noggin has been my go-to partner when I am under pressure to deliver with excellence. Not once have they failed to improve my work and make me a star, all while delivering results that exceed expectation. The cherry on top is they do all this with a transparent billing process that helps me control budgets and keeps awkward billing conversations from ever having to be a part of our work together. I love working with a team that makes it about the ‘work’ and not about egos or billable hours. This is the definition of partnership.“
– Paul Chapman, Chief Marketing & Communications Officer at Pre-K 4 SA
One Seasoned Team
At many agencies, you might meet the A-team during the pitch, only to have your project handed off to junior staff later—a practice often referred to as the “bait-and-switch.”
At Creative Noggin, there’s no switch. The seasoned professionals you meet on day one are the same experts who will see your project through to completion. With us, you get consistency, expertise, and a commitment to delivering exceptional work every step of the way.
Case Study: Rebranding Thriving Families
Thriving Families (formerly California Alternative Payment Program Association/CAPPA) recently embarked on a rebrand to reflect their bold, expanded vision for the future. We were honored when they entrusted us to bring their transformed identity to life.
As a first step, our team executed an in-depth discovery phase to understand the organization, its differentiators, and the industry. From there, we set out to craft a brand that wouldn’t just represent who Thriving Families has been, but who they aspire to become—a dynamic and future-focused organization. We presented multiple options, and the Thriving Families team chose the one that felt the most engaging and authentic to them.
We created Thriving Families’ new:
- Visual identity
- Logo
- Typography
- Color Palette
- Patterns
- Photography Style
- Style guide
The Thriving Families team was overjoyed to share their new brand with their community, signaling a fresh chapter in their journey to empower families.
Case Study: Rebranding Premier
Among our recent branding clients is respected equipment manufacturer representative Premier (formerly Premier Marketing Group), which provides tailored services to Northern California commercial kitchens. Their team reached out to us because they were ready to update their marketing to reflect their bold vision for the company’s future.
After an in-depth discovery phase, we provided Premier with a fresh:
- Brand Platform
- Visual Identity (logo, typography, colors, patterns, and imagery) for both Premier and Trellis
- Style Guide
- Business card design
- Customizable slideshow templates for presentations
- Launch letter to help Premier’s team announce and celebrate their rebrand
Here’s what our client said about our work:
“The team at Creative Noggin took the time to get a deep understanding of our industry and our need to differentiate ourselves within the market. They were able to deliver on a new brand that sets us apart from our competitors and prepares us for future growth opportunities. We couldn’t be happier with the results!” – Kristy Garcia, Marketing Manager at Premier
Serving Clients Across Industries
Creative Noggin serves U.S. clients in a wide variety of industries, including:
- Healthcare
- Real estate and property development
- Professional services
- Travel and tourism (attractions, lodging and destination marketing)
- Nonprofits and government agencies
- … and more.
Our clients all have two things in common: 1) They’re passionate about what they do, and 2) They are ready to level up their branding.
Interested in leveling up with the help of a top rebranding agency? Request a free 30-minute strategy call now. We’ll follow up with you promptly.
Who is Creative Noggin?
We’re a woman-led team of experienced, passionate marketers who “get it.” From strategy to branding to media buying to digital marketing and beyond, we’re proud to serve as our clients’ marketing dream team since 2001. We are fully remote and most of our team is located in and around Sacramento, California and San Antonio, Texas.
Have you debated whether to hire an agency or simply hire more marketers in-house? We can serve as an extension of your existing marketing department, whether you have an internal team of 1 or 100. By partnering with Creative Noggin, you’ll gain access to:
- A fractional team of experienced marketers
- An outsourced marketing department or seamless extension of your marketing team
- A top rebranding agency with a proven track record of taking businesses to new heights
